shipments

Nikon Z9 and lens

Nikon’s Profits Are Up, But its Market Share is Still Worryingly Low

Nikon recently released its annual results which are a key metric in determining how well the manufacturer is doing both in terms of short-term finances as well as implementing its medium-term strategy. The quick takeaway is that it's making more money, but that camera market share is worryingly low. What does this mean for it going forward?

Falling Camera

Why 2022’s Falling Camera Sales Shouldn’t Worry You

The year 2020 saw digital camera shipments nosedive to a new low of 8.9 million units, down from 121 million units in 2010. It was believed it couldn't get any worse and, indeed, shipments stabilized in 2021. So why do sales appear to be in free-fall again?

2020 CIPA Figures Confirm the Expected: It Was a Rough Year

CIPA, the Camera and Imaging Products Association, has published its final report of camera sales and volume for 2020 and the numbers confirm what was expected: the annual downward trend of the market has continued, with 2020's numbers further damaged by the COVID-19 pandemic. But it's not all bad news.

2019 CIPA Figures Reveal a Rough End to a Terrible Decade for Camera Makers

CIPA—the Camera & Imaging Products Association—has released their December 2019 sales breakdown, rounding out a devastating decade for the camera industry with the worst overall year for camera sales yet. But while there's plenty of doom and gloom to go around, there's reason to be optimistic, too.

2017 Industry Figures Show Years Long Camera Sales Slump May be Ending

After years of declining sales figures and the requisite reporting on the industry's "imminent" collapse, it seems the camera market has finally plateaued. The latest CIPA numbers show modest growth in some areas and neutral numbers elsewhere, hinting that a long sales slump might finally be over.