samsungnx1

This is pretty big news if it turns out to be true: Nikon has reportedly acquired all of Samsung's NX camera technology -- a move that could shake up the digital camera landscape.

Rumors have been swirling around in the photo industry the past couple of months about Samsung pulling out of the camera industry. Samsung hasn't announced anything new in recent times, and its camera division has reportedly been bleeding money every year since the NX system was announced in 2010.

The other day I was speaking with a friend and he was lamenting about having to deal with 2 minutes of aimless introduction at the start every review. "There's always something" he said. He now skips the beginning just to get the beans of the review and the conclusive notes.

By definition a conclusion must come at the end, but photography is about breaking the rules isn't it? So today that is what I'm doing. I'll start with the conclusion at the top and if you care enough after reading the TL:DR, you can keep going.

Samsung is making a statement with the recently announced NX1, and that statement is, "pros, we're ready for you." Up till now, any pros who wanted to use Samsung gear -- and there are some that do -- have had to settle for prosumer bodies designed more for the first time buyer than the seasoned pro.

With the introduction of the NX1, that status quo is no more, and a little bit of time with this incredibly powerful new body drives that point home splendidly.

Earlier today, Samsung officially released its recently-rumored/leaked flagship camera, the NX1. Alongside it, the South Korean electronics company showed off an impressive 50–150mm f/2.8 lens (70–200mm equivalent) and teased a new 300mm f/2.8 lens that’s still in development.

Samsung will reportedly be announcing a new NX mirrorless camera tomorrow at Photokina, but photos and specs have already made their way onto the Web. The Samsung NX1 is set to become the company's new top-of-the-line mirrorless model.