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A Benedict Cumberbatch Photo Shoot for Vanity Fair

Here's a behind-the-scenes video showing how photographer Jason Bell recently photographed actor Benedict Cumberbatch for a special issue of Vanity Fair.

After observing that "this British invasion of Hollywood has gotten so out of hand," Bell (who was born in London) came up with the idea of doing an all-British edition of Vanity Fair's annual Hollywood portfolio, which will arrive on March 2015. Cumberbatch is one of the stars featured in the series.

This is a 10K Time-Lapse Video Created Using 80MP Still Photographs

Want to see what a 10K time-lapse video looks like? Look no further than the video above. Titled "10328x7760: A 10K Timelapse Demo," it was created by Los Angeles-based photographer Joe Capra, a guy who specializes in ultra-high-definition time-lapse photography.

If you don't have a 10K display handy, don't worry: the video zooms in to show you the level of quality the video has.

Phase One Announces 40mm-80mm f/4–5.6 Lens for Its Digital 645 System

When it comes to medium format photography, prime lenses are the norm. The size, weight and quality of construction of lenses are all areas of constraint for medium format over DSLRs or mirrorless, and so zoom lenses are more of a rarity.

However, there are always impressive exceptions to the rule, which is exactly what Phase One has done with its second-ever zoom lens for the 645 digital medium format system.

PhaseOne Rains on the Hasselblad Parade with a New 50MP CMOS Digital Back

Well, that didn't last long. Only a few days after Hasselblad revealed the exciting news that a 50MP CMOS Medium Format camera was in the works, PhaseOne has made a very similar announcement. Like Hasselblad, PhaseOne is calling this one a "world's first," only this time the title is "world's first CMOS-based medium format digital camera back."

Fresh Rumors Suggest Canon is Looking at Jumping Into Medium Format

The idea that Canon would take the leap into medium format has been tossed around as both rumor and joke. Last August, we were told to expect a Canon Medium Format DSLR at Photokina -- obviously that rumor didn't pan out. Eight months later, photographer Krik Tuck made an April Fools announcement along the same lines.

It's unclear how serious the company itself is about the possibility, but we now have a fresh rumor that is yet again pointing towards the same outcome.

Shooting Color Photos with PhaseOne’s $45,000 B&W Digital Back

The announcement of the PhaseOne IQ2 series introduced a clear functionality based stratification of the IQ line up of digital backs. The PhaseOne IQ280 still reigns supreme providing the highest resolution single capture of the bunch. The bigger and more interesting changes however, are within the IQ260 “series” of backs. Now there are two different versions of a 60MP full-frame medium format digital sensor; both of these two versions offer their own vastly different “skill sets” for different types of photography.

Marketing Fail: A Demo of AF Speed with a Lens Set to MF

In the beginning of last month, Nokia was caught faking sample photos and footage in a promo video for the camera on its new Lumia 920 phone. A couple of weeks later, bogus information about camera sensors was found on the official website for Hasselblad's new Lunar mirrorless camera. This week, we have a new episode of "camera marketing fail" for you, this time brought to you by Phase One.

The African Elephant Durability Test for Camera Gear

In this social media age, companies are constantly dreaming up all kinds of random ideas for demonstrating the benefits of their products, and hoping that the videos will go viral (an example would be this bulletproof glass CEO that literally stood behind his product).