It goes without saying, but we'll say it anyway: pro photographers deal with a lot of photos. Each assignment can mean several thousands, all of which need to be imported to the computer for sorting and post processing. A new card reader hub from Lexar, however, promises to make at least the importing part of the process that much faster and more efficient.
Back in July, Lexar vice president of products and technology Wes Brewer confirmed that the company was going to jump into the XQD game in Q3. This was good news for the technology, since only one camera was taking them and one company was making them at the time.
Well, the Nikon D4 is still the only DSLR capable of using the cards at the moment, but now Lexar (a couple of quarters late, but here nonetheless) has officially made the leap with its new 1100x pro series cards.
Lexar has set a new bar in SD memory card capacity with its new 256GB card -- the largest size offered in the SDXC (Secure Digital eXtended Capacity) format. SDXC has an upper limit of 2TB, compared to the 32GB cap that restricts the SDHC (Secure Digital High Capacity) format.
The official name of the card is the Lexar Professional 400x SDXC UHS-I. It's geared towards photographers who need to "capture, store, and transfer a large number of high-quality photos" and videographers who need to record massive amounts of HD video.
Up until now XQD cards have had a bit of a tough time getting off the ground. With only one compatible camera option in the Nikon D4, one manufacturer in Sony, and prices as large as the speeds they offer are impressive, people may have been starting to wonder if the format is here to stay. The answer, it seems, is yes -- due in large part to Lexar's newly announced interest in producing the cards by later this year.
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