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Michael Zhang

Chrysler’s Ram Super Bowl Commercial Composed Entirely of Photos

One of standout commercials during the Super Bowl yesterday was the above ad by Chrysler promoting its Ram line of trucks. The 2-minute ad pays tribute to farmers across the nation, and is composed entirely of photographs showing various facets of the farming industry.

In the background is a famous speech given by radio broadcaster Paul Harvey during the 1978 Future Farmers of America convention, titled "So God Made a Farmer."

Michael Zhang

Funny Canon Commercial Shows What Photogs Will Do for the Perfect Shot

If you were watching the Thanksgiving Day NFL football games on TV today, you may have seen the above commercial promoting the Canon Rebel T4i entry-level DSLR. It's a humorous ad that asks "When was the last time something inspired you to be creative?" and shows a number of photographers putting themselves in uncomfortable (and unsafe) situations in order to capture the photograph they have in their minds eye.

Michael Zhang

Commercial Features Water Drops Frozen With Sound and the Camera’s Frame Rate

Earlier this year, we shared a crazy example of how you can make water drops look like they're frozen in midair simply by passing the water over a speaker and using sound vibrations to sync the drops with the frame rate of your camera. Well, Japan's largest music channel, Space Shower TV, has taken the idea and turned it into clever commercial. What you see above is ordinary footage using this trick -- there's no fancy CGI trickery, reversal during post, or high-speed camera footage involved.

Michael Zhang

An iPhone 5 That Can Shoot Single-Shot Panoramas and Act As Its Own Monopod

Here's something to give you a chuckle as we head into the weekend. It's a parody iPhone 5 commercial that pokes fun at the fact that the phone has been stretched out in height without any change in width. But instead of being 7% taller, the imagined phone stretches that figure out to 795%. The result is a device that has some pretty interesting photographic applications.

Jessica Lum

Fiery Multiple Exposure Shoot Produced In-Camera

Photographer Benjamin "Von Wong" has pulled of a flashy feat with fire: a multiple exposure shoot of a pyrotechnician at work -- all photographed and produced in his Nikon D800. That's right -- all in-camera, no stacking in Photoshop.

Harry Lim

Commercial Shot at 600 Frames Per Second with 225K Watts of Light

What do 225,000 watts of light get you when shooting with the high-speed Phantom camera? Not much. Just ask Vincent Laforet who shot this commercial using the uber-expensive camera. Even with that much light, he still needed a 2.0 aperture. That only created more problems of staying in focus while using dolly moves in slow motion.