The Reel

Yashica launched its cheap, Charmera-inspired Funtastic digital keychain camera back in May. At the time, the camera featured various beloved characters, like Snoopy and Hello Kitty. Now there are even more Hello Kitty-branded Funtastic cameras to buy, as Yashica just launched the "Cherries Hello Kitty" and "Polka Dot Edition" Funtastic cameras. They cost less than $30 and otherwise identical to the Funtastic cameras released in May.

Last month, PetaPixel reported about Toem 2, an adventure video game where the player solves puzzles using photography. The game is available now for Steam, PlayStation 5, and Nintendo Switch and Nintendo Switch 2. It's $19.99.

Light Lens Lab, ever the busy company, has teased a new lens on Instagram. Based on the short video above, which shows a bare metal lens barrel and an internal aperture mechanism, the project seems pretty early in development. It's not clear precisely what lens it is, but it's obviously very compact. Based on Light Lens Lab's prior efforts, we expect something special.

If the entire sky were smeared, what color would it be? According to NASA, the answer is hex code #FFF8E7, or what it calls "cosmic latte." To determine this color, astronomers averaged the light emitted by one of the largest samples of galaxies every surveyed, the 200,000 galaxies in the 2dF Galaxy Redshift Survey. The resulting color is "much less blue" than it was 10 billion years ago, which means that stars are getting redder on average.

Bright Tangerine's new FX5 Corner Top Plate for Sony's upcoming FX5 cinema camera expands the camera's mounting options without the need of a special cage. As Newsshooter reports, the mount attaches to the top corner of the FX5 body and adds a cold shoe and M4 thread for rod brackets to the camera without adding much bulk. It doesn't obstruct the FX5's shoe, which means it doesn't prevent using the optional EVF. It also doesn't block the user from having a cage on the FX5, at least in the case of a Bright Tangerine cage. The $25 plate looks like a useful accessory for future FX5 owners who are waiting impatiently for the delayed camera to finally arrive.

Adobe and the National Hockey League (NHL) announced a new partnership on the eve of the 2026-27 NHL season. Adobe will provide AI technology to support to the NHL's ambitions to grow and reach more fans. Adobe says it will provide the NHL and its fans with AI-powered tools to create new fan experiences and personalize how they interact with the NHL.

“The National Hockey League has built an extraordinary connection with its fans, and Adobe is helping them take that relationship to the next level by using AI to deepen personalization and empower everyone to create," says Lara Balazs, CMO and EVP of global marketing, Adobe. "With Adobe's enterprise solutions, the League will be able to scale relevant, engaging content across every channel where fans spend their time, fueling operational efficiencies and unlocking individual creativity."

The NHL sits fourth among North American professional sports leagues in terms of annual revenue and hopes to close the NBA's lead. Expanded engagement with fans and improved brand awareness certainly can't hurt.

Lomography's popular Lomomatic 110 camera, by far the most prevalent 110-format film camera on the market today, is coming in a ladybug-themed design. The Lomomatic 110 Camera and Flash Ladybug sports a black and red design with black dots. Other than its glossy red and black design, it's like Lomography's other Lomomatic 110 cameras, meaning it sports a 23mm f/2.8 Minitar CX lens and captures photos to 110 film. It's $119, although currently out of stock.

In case you really can't go a second without looking at a screen, Hisense has announced the RoamView: a $1,200 32-inch portable touchscreen running Android that you can roll around with you through your house and even into the backyard. It has a camera, so you can even take video calls on it.

If you were ever afraid of a future where content couldn't be delivered to you constantly or where you would be unreachable by a Teams call for a nanosecond, then this is the savior you were looking for.

Seriously though, this feels extremely Wall-E.

Apple's new Watch Series 12 isn't a huge upgrade, but there are nice features. But there are two new features that gave us pause, and Marques Brownlee agrees in a video published today: Siri Recap and Live Rewind both feel icky.

"This generation of Apple Watch is listening to you all the time. This is a privacy nightmare," Brownlee says. We agree.

No one asked for this, and I don't think anyone actually wants it either. Neither feature is out yet, and maybe Apple might reconsider it after feedback. We hope so, because even if someone opts-in to use it, everyone else that it records hasn't necessarily consented. That's not okay.

Evoto already announced the major updates coming to its software earlier today, but the company seems to be making a statement about its commitment to photographers and is putting its AI-generated gaff from January fully behind it. As part of that, its leveraging Peter Hurley, Lindsay Adler, and Mark Wallace with the tagline, "Your standard. Our standard."

KEH just surprised dropped a two-day Flash Sale where select camera bodies are up to 10% off. It includes 140 cameras across all the major brands with conditions of Like New Minus (LN-), Excellent, and Very Good (Like New and New Grades are not included). Stock is limited and based on previous Flash Sales, KEH expects the top models to sell out quickly. This sale is available for just two days: September 17-18.

"Pre-owned inventory is extremely limited and will sell out quickly. Based on previous flash sales, we expect high site traffic and rapid sell-out on top models -- especially in the first few hours," KEH says.

Check out the KEH Flash Sale here and use offer code ML10 to get the discount at checkout.

B&H has announced that the BILD Expo, it's wildly successful free photo exhibition that only happens once every two years, is returning to the Javits Center in New York City on May 25 and 26, 2027.

Join thousands of photographers, content creators, filmmakers, and visual storytellers at B&H’s free celebration of creativity. Learn from the best at 150+ expert-led presentations and workshops. Connect with 300+ of the industry’s leading brands. Get hands-on with the latest cameras, gear, technology, and creative tools--with something for everyone from working professionals to those just getting started.

Along with the CP+ Show in Japan, BILD is one of the most important gatherings for photographers on the planet. The announcement is, for now, just a save the date. Additional information as well as a speaker list is expected to come in January.

Ricoh has announced that the limited GR IV 30th Anniversary Edition will be made available on October 21.

The camera is limited to just 6,000 units worldwide. It will feature a shutter release button and rear buttons finished in a paint color inspired by the GR1, as well as a special “GN-3 (30th)” ring cap with a diamond cut finish. The result is... subtle.

The camera also features a special power-off graphic that appears when the camera is turned off and comes with exclusive accessories: a genuine leather finger strap engraved with “30th ANNIVERSARY,” a metal hot shoe cover engraved with the 30th anniversary logo, and 16 different special pin badges. While the company will likely make units available via lottery in Japan (a common practice), it didn't actually specify how it would be handling distribution of the limited edition kit.

Apple's new iOS 27, iPadOS 27, and macOS 27 all released today, bringing refined style, new features, and a bunch more Apple Intelligence, or AI. The new iPhone 18 Pro and Pro Max arrive later this week with iOS 27 preinstalled and Apple's newest Macs, slated to arrive later this month, will ship with macOS 27 too.

The iPhone Duo may not have Apple's flashiest cameras, but it does have the iPhone lineup's biggest screen. It also has a 1.4:1 aspect ratio, which is awful close to the 1.43:1 aspect ratio of IMAX film. Mark Praschan wondered on X if the Duo's screen might advance the adoption of the 1.43:1 aspect ratio for video content. IMAX clapped back: "love this for them... still not watching movies on a phone."

Well, given that the nearest IMAX theater is hours away from me and the closest one that shows IMAX 70mm film is three states away... I am still not watching IMAX, either.

OWC, a leader in high-performance storage, memory cards, and software, has acquired OpenDrives, a storage management software company. OpenDrives is trusted by many media production companies and studios worldwide, including CNN, HBO, Warner Bros. Discovery, Paramount, FOX Sports, NFL Network, NBC Sports, Disney, and more.

"OWC has always been about removing the barriers between people and their creative work. Bringing OpenDrives into OWC allows us to take that mission further by connecting the high-performance storage and workflow solutions our customers rely on with powerful software-defined data management services, giving customers a more seamless way to capture, create, collaborate, and access their content wherever their work takes them," says Larry O’Connor, Founder and CEO, Other World Computing (OWC).

"I’m also excited to welcome OpenDrives’ employees to OWC, broadening our team to more than 250 people around the world," O'Connor continues.

The OM System PEN is an undeniably pretty camera. Its style has seemingly struck a chord with customers, too. Per Asobinet, OM Digital Solutions announced that the PEN is already backordered in Japan. While companies are required by law to announce potential shipping delays, making announcements like this pretty common for new photo gear, it's still good news for OM. It's less good for photographers who didn't preorder fast enough to secure October delivery, though. Here in the US, B&H still expects preorders for the black and silver PEN cameras to ship on October 14.