How Apple’s Next-Gen Photographic Styles Transform iPhone Photography

A phone screen shows a photo editing app with a woman in a colorful hallway. Beside it, a woman in white stands on a colorful target in a vibrant, open landscape, aiming a bow upward against a backdrop of mountains and a bright blue sky.

Apple's new iPhone 16 series smartphones are Apple's best-ever handsets for mobile photographers. Among the biggest reasons for this is the suite of next-generation Photographic Styles, which intelligently and precisely adjust tones and colors in images, non-destructively and in real-time while using the iPhone's camera.

Two images side by side: The left image shows two necklaces with pink and blue gemstones on silver and rose gold chains against a light background. The right image shows golden liquid pouring from a bottle labeled "Añejo" in bold letters against a dark background.

Luxury Product Photography Requires Precision, Creativity, and Patience

Arguing the upside of proximity, photographer Robert Capa said, “If your pictures aren’t good enough, you’re not close enough.” In-studio commercial photographers, with robotic cameras and high-tech lighting, get plenty close to their subjects.

Close-up of an eye showing a before-and-after comparison. The left side appears grainy and blurred, while the right side is sharp and detailed, highlighting the eyelashes and iris.

Glass Imaging’s Incredible AI Tech Transforms Smartphone Image Quality

Software company Glass Imaging develops incredible technology that dramatically improves image quality, especially when dealing with small image sensors and lenses like those featured in smartphones. At this week's Qualcomm Snapdragon Summit in Hawaii, Glass Imaging demonstrated in real-time what its GlassAI tech can achieve, and the results are remarkable.

Underwater scene showcasing a vibrant coral reef, with a variety of fish swimming among the corals. A colorful sergeant major fish, a spotted fish, and an octopus are visible amidst the rich marine life and clear blue water.

Underwater Camera Catches Octopuses Punching Fish Out of Spite

Octopuses are among the world's most fascinating creatures. The highly complex eight-limbed mollusks are generally very intelligent, exhibiting sophisticated behaviors rarely seen in nonhuman animals. As new video evidence shows, octopuses are also occasionally violent ocean leaders.

Close-up of two images showing ants on water. The left image focuses on a single ant reflecting on the surface, while the right image displays a dense mass of ants, some submerged, demonstrating social behavior and teamwork.

Wildlife Footage Shows Fire Ants Building a Living Raft to Stick Together

BBC Earth is routinely on the cutting-edge of nature documentaries and imaging technology, capturing the hidden world of plants, recording remarkable footage in the world's largest cave, and shooting high-resolution footage in pitch dark conditions. One of BBC Earth's latest videos shows a macro view of fire ants building a living raft of their comrades to survive flooding.

Close-up of a Nikon AF-S DX NIKKOR 18-140mm f/3.5-5.6G ED VR camera lens, showing the zoom ring with focal length markings and part of the VR label. The texture of the grip and the gold Nikon branding are visible.

A Guide to Nikon’s Lens Abbreviations

Few lens makers can claim a lineup as huge and diverse as Nikon's. Its legendary F-mount for film-based and digital SLRs has been in continuous production since 1959, along with the newer Z-mount specifically for mirrorless cameras that launched in 2018.

On the left, a close-up of a marine iguana resting on a rock. On the right, a fisherman stands by the sea holding a fishing rod and a fish, with boats in the background.

Echoes of Life: Stories of Galapagos

As a multidisciplinary creative, I was brought on by Craghoppers UK a couple of years ago to help execute a brand refresh. The brand’s look and feel had lost its consistency, so my role was to realign its identity. This involved establishing new typefaces, color palettes, and a comprehensive toolkit that would guide future creative decisions.