Looking Back on Sigma’s Product Launch-Filled 2025 with CEO Kazuto Yamaki | The PetaPixel Podcast
2025 was perhaps Sigma’s biggest year ever as far as product launches go, with not only a huge number of lenses released but also the announcement and delivery of the BF camera. With the economic climate shifting, PetaPixel sat with CEO Kazuto Yamaki to discuss what the company’s future looks like.
With a PetaPixel Membership, not only can you support original PetaPixel reporting and in-depth reviews, but you can also remove ads from the website and gain access to some seriously great perks, too. Members get $15 off the Moment Store, 25% off the PetaPixel Merch Store, 5% off certified pre-owned gear from KEH, and now can download full-resolution RAW files and JPEGs from the latest cameras and lenses. Join today! It costs just $3 per month or $30 per year.
This week on The PetaPixel Podcast, Chris Niccolls, Jordan Drake, and Jaron Schneider come to you from Sigma’s headquarters in Tokyo, Japan to talk with Sigma President Kazuto Yamaki to dissect what has been an enormous year of launches for the brand. Yamaki discusses the changing economic climate, the reception to the BF, and he even answers a really dumb question about an improbable lens from a video game.
That’s not all, though. This week also saw the announcement of an impending monochrome Ricoh GR IV, the Fujifilm X-T30 III, and a new M-mount Leica rangefinder that doesn’t have a rangefinder.
Check out PetaPixel Merch: store.petapixel.com/
We use Riverside to record The PetaPixel Podcast in our online recording studio.
We hope you enjoy the podcast and we look forward to hearing what you think. If you like what you hear, please support us by subscribing, liking, commenting, and reviewing! Every week, the trio go over comments on YouTube and here on PetaPixel, but if you’d like to send a message for them to hear, you can do so through SpeakPipe.
In This Episode
- 00:00 – Intro from Tokyo!
- 07:31 – Panasonic has a new gold S9
- 10:01 – Nikon gives APS-C photographers a welcome boost
- 13:56 – Apple’s M5 MacBook Pro is really well balanced for the price
- 16:35 – Jordan is very mixed on the Canon C50
- 21:10 – Fujifilm didn’t change much on the X-T30 III, but could they really even? (and Jaron was WRONG)
- 27:09 – The Leica M EV1 will be polarizing
- 32:35 – Tamron’s 25-200mm f/2.8-5.6 Di III VXD G2 Is Here and Costs $899
- 35:30 – Ricoh is making a dedicated monochrome GR IV
- 37:36 – Sigma Delays AF Cine 28-45mm T2 FF Due to Overwhelming Demand
- 38:45 – Looking back at Sigma’s monster year with President Kazuto Yamaki
- 57:11 – What have you been up to?
- 1:00:30 – Feel Good Story of the week
