Ricoh’s New GR III HDF and GR IIIx HDF Cameras Feature a Dreamy Filter
Ricoh Imaging has announced a pair of new cameras, the Ricoh GR III HDF and GR IIIx HDF, that incorporate a newly developed highlight diffusion filter (HDF) to easily capture softer, dreamier photos.
The HDF, which can be quickly enabled or disabled in a single action, has been developed using Ricoh’s advanced inkjet technology “cultivated over the years,” per Ricoh. The special-effect filter diffuses highlight areas and generates a blurring effect around the edge of the image, which Ricoh promises makes it possible to “produce images resembling those captured in film photography or vintage movies.”
It is perhaps no coincidence that Ricoh Imaging is making its popular GR III compact camera series deliver more analog-inspired images, given that Ricoh is working hard to ship its Pentax film camera this summer. Vintage aesthetics are definitely in right now as photographers look to capture photos with more character and style.
“The Ricoh GR III HDF and Ricoh GR IIIx HDF inherit the fundamental merits of our GR series — exceptional image quality, flawless point-and-shoot operation and outstanding portability,” says Ken Curry, president, Ricoh Imaging Americas Corporation. “The new GR HDF models give users a new creative option that expands the visual boundaries of snapshot photography.”
The “exceptional image quality” part is important, as when the HDF is disabled, the GR III HDF and GR IIIx HDF are identical to the existing models, meaning they promise sharp, detailed 24.2-megapixel images captured with 28mm f/2.8 and 40mm f/2.8 equivalent lenses, respectively.
Given that there is little to differentiate between the HDF and regular GR III cameras, Ricoh has changed the shutter release button on the HDF versions to a dark silver. The default setting of the Fn (function) button has also been changed, with it controlling the on/off setting for the HDF itself on the new cameras.
Ricoh has also added the ability to pre-program three white-balance settings as the base white balance for the new models. This will be available to regular GR III and GR IIIx owners via a free firmware update as soon as the HDF versions hit the market. There is also a new Zone Select AF setting.
Since the new models incorporate the new highlight diffusion filter, they no longer include the neutral density (ND) filter mode.
Sample Images
Comparisons: What Does the HDF Do to Photos?
Pricing and Availability
The Ricoh GR III HDF and GR IIIx HDF cameras will be available in April for $1,070 and $1,150, respectively.
Image credits: Ricoh Imaging
