May 20, 2022

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Nikon Z9 and lens

Nikon’s Profits Are Up, But its Market Share is Still Worryingly Low

Nikon recently released its annual results which are a key metric in determining how well the manufacturer is doing both in terms of short-term finances as well as implementing its medium-term strategy. The quick takeaway is that it's making more money, but that camera market share is worryingly low. What does this mean for it going forward?