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Chili’s is the Latest Restaurant to Tweak Its Dishes to Look Better on Instagram

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A restaurant and winery in Israel made headlines recently after designing special plates specifically for diners to shoot Instagram photos. It seems restaurants in the US are jumping into this trend as well.

While it’s not going so far as to fashion new dishware, Chili’s is making changes to its dishes in order to improve how they look in Instagram snapshots.

Bloomberg reports that the restaurant is doing things such as serving fries in sleek stainless-steel containers, making burgers sit higher, and focusing on bun aesthetics — all in the hope of making its customer’s food photos look more appealing online.

A photo posted by Chilis Grill & Bar (@chilis) on

“We look a lot more at how the food is presented,” Wyman Roberts, the CEO of Chili’s parent company, tells Bloomberg. “Food is the second most photographed thing, after yourself. Selfies of people eating food is the sweet spot.”

(via Bloomberg via Gizmodo)

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