London Pop-Up Restaurant Allows Patrons to Pay in Photos, Clever Advertising Stunt

There’s a growing concern among many in the industry that photography is having a harder and harder time putting food on the table, but that certainly wasn’t the case at one London pop-up restaurant last week where patrons were actually allowed to pay in hashtagged Instagram photos.

According to Ad Week, the publicity stunt, a clever campaign for the frozen veggie brand Birds Eye, took place at a pop-up joint dubbed The Picture House.

Professional food photographer on-hand to make sure the Instagram snaps looked good enough to eat, Birds Eye paid the bill for anybody who took a picture of their meal and posted it with the hashtag #BirdsEyeInspirations.

Sadly the photos didn’t turn out all that great thanks to the super pink lighting that they clearly didn’t ask the professional about beforehand, but regardless, at 411 posts currently on Instagram with that hashtag, Birds Eye probably has most other frozen vegetable brands beat.

The campaign isn’t done yet either. The Picture House is set to ‘pop-up’ in Leeds and Manchester next month, so if you happen to be in the area we suggest you read up on your professional food photography techniques, bring some lights with you, and show these amateurs how it’s done.

Besides, even if you do a terrible job, this is one photo shoot that is guaranteed to put food on the table.

(via Ad Week)

Image credits: Photo by BirdsEyeUK via Instagram