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Canon See Impossible Parody Teaser Skewers the Company for Not Innovating

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seeimpossiblegoof

Canon’s big ‘See Impossible’ reveal turned out to be a pretty big disappointment for us gear heads. Most headlines dripped with disappointment and one article led off its coverage with an image of Bart Simpson writing “I will never hold my breath for a Canon announcement again” over and over on a chalkboard.

But the parody teaser above by a Canon Watch reader has got to be the most brutal of all.

The original teaser, in case you don’t remember, looked like this:

Screen-Shot-2014-10-05-at-1.48.35-PM

Lofty talk from atop a photographic high horse, if you’ll allow the metaphor. The parody reads… a bit different. Here’s the text in case you can’t read it up top:

THIS MESSAGE IS CREATED OUT OF FEAR, DOUBT, AND FALLING SALES.

You want a camera system which keeps up with the latest technology. You want us to innovate, take risks, add features that are standard for other manufacturers, and you tell us this is possible.

You want us to invest in advanced sensors which excel in low light, color reproduction and dynamic range, you want 4K video, an EVF and high frame rates in a reasonably priced camera.

You say, “It can be done.”

To all of you, we apologize.

Because we don’t see what you see. We see an expensive line of cinema cameras we must protect, and a road map of painfully slow iterations so there’s always a reason for you to spend more money. You love what Sony, Panasonic and even Samsung are doing, and you see opportunity, you see ingenuity, you see POSSIBLE.

AT CANON, WE SEE IMPOSSIBLE.

Ouch… If that’s not brutal honesty we don’t know what is. Let us know what you think of this slightly less lofty teaser in the comments down below.


Image credits: Image courtesy of Canon Watch

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