seeimpossible

Update: Canon tells us that "The 'Director' spot bears no relation to the individual profiled in this story," and that it is "a completely fictional character."

Canon's big "See Impossible" marketing push has received quite a bit of mockery from the creative community, as people hoped for more from the hyped-up countdown than an ad campaign and a couple of inspirational videos.

There's also a new development that hurts Canon's efforts even more: it turns out that one of the two people featured by Canon didn't actually shoot with Canon, and he's calling the company out on it.

Canon's big 'See Impossible' reveal turned out to be a pretty big disappointment for us gear heads. Most headlines dripped with disappointment and one article led off its coverage with an image of Bart Simpson writing "I will never hold my breath for a Canon announcement again" over and over on a chalkboard.

As rumors swirl of exciting Canon products in the works -- rumors, mind you, backed up by promises made by Canon itself -- the world waited with bated breath for Canon's cryptic 'See Impossible' teaser countdown to reach zero.

They took out a huge ad in the New York Times, this couldn't possibly be another big fat teaser letdown could it? Yes... yes it could.