Sony Unveils the RX10, a High Performance Superzoom for the RX Lineup


Admittedly, the a7 and a7R have sort of stolen the show when it comes to camera announcements today, but those two weren’t the only shooters Sony debuted. The company is also adding another camera to high-end RX Cybershot lineup. Jointing the full-frame RX1 and the popular RX100MII is the RX10: a high-performance superzoom.

Although some quiet murmurings initially suggested that the RX10 would come to market boasting an APS-C sensor — thereby placing it squarely between the RX1 and RX100 in terms of sensor size — that didn’t end up being the case.

This puppy packs the same 20.2-megapixel 1-inch sensor you’ll find in the RX100MII. There are several other differences, however, that justify adding another camera into the mix.


The most obvious, of course, is the fact that this is a superzoom, and a bad a** superzoom at that. On the font you’ll find a fixed 24-200mm (35mm equivalent) ZEISS lens that maintains an f/2.8 aperture throughout the whole zoom range.

And they didn’t skimp on the rest of the hardware either. Inside is the same BIONZ X processor, 3-inch tilting 1,228K-dot LCD, 1.2M-dot EVF and WiFi/NFC capabilities you’ll find on the a7 and a7R. And although you’re stuck with only contrast-detection AF, the camera can shoot continuous for as many frames as your heart desires at a speedy 10fps.

The camera also boasts the same video capabilities found in the a7 and a7R: You can shoot Full HD 1080p video at 60 and 24fps, have control over the audio level, and can pull an uncompressed output through the built-in HDMI.

Check out the dust and moisture resistant, magnesium alloy RX10 below:







As you might imagine, all of the features mentioned above — in particular the 24-200mm f/2.8 glass — doesn’t come cheap. The RX10 is set to start shipping next month for $1,300. You can, of course, already pre-order it at B&H Photo by clicking here.