May 18, 2011

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Creative Promotion with 100 Free Phones Hidden in a 5 Megapixel Photo

Vodafone recently ran a pretty creative advertising campaign called "Pixel Hunt" for the purpose of illustrating how many pixels LG's 5-megapixel Optimus phone packs. They published a 5-megapixel photograph (presumably taken with the phone) on a website and invited people to zoom in and click individual pixels, with 100 of the pixels "containing" a free Optimus phone. It took 300,000 visitors a whole month to click each of the 5 million pixels.

Massive Six-Foot-Long Homemade Large Format Camera

Photographer Darren Samuelson spent seven months building a massive homemade large-format camera that's about six-feet-long when fully extended. He shoots with 14×36-inch x-ray film that's about 1/12th the cost of ordinary photographic film but much harder to develop.

Canon PowerShot A520 Disassembled and Neatly Arranged

Inspired by Todd McLellan's photos of disassembled gadgets, electrician and photography addict Kelly Hofer decided to do the same thing with his broken 4-megapixel Canon PowerShot A520. Check out the high-res version, or the behind-the-scenes video he shot while arranging the pieces.

The Legendary Battle At F-Stop Ridge

This epic advertisement for The Camera Store imagines what would be like if wars were fought with cameras instead of guns. In this alternate reality, massive telephoto lenses and flash(bang)s sure come in handy!

Strange Prototype Cameras by Samsung

Samsung just published a followup to the NX lens engineer interview video that we shared a couple weeks ago featuring Q&As with the planners, marketers, and designers behind the lenses. Included on the page was this interesting photograph that appears to show a bunch of prototype cameras developed in the company. Check out the cube-shaped camera and another one with three retro dials at the top!