September 22, 2010

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MIT Scientists Stuff Barcodes into Bokeh

Barcodes can be found everywhere, but using existing barcode systems with ordinary cameras require that the barodes be printed large or that the camera be placed close to the code. MIT's Bokode project is a new system that magically stuffs barcodes into bokeh, allowing ordinary cameras to be used as barcode readers from a distance. The codes are contained in little points of light that only turn into codes when viewed through an out-of-focus camera lens. You've probably seen how little bright …

Hasselblad Tries to One Up Leica with 499 Ferrari H4D Cameras

Leica may have teamed up with the Audi design team for the limited edition Titanium M9 they announced yesterday at Photokina, but Hasselblad has just announced a car partnership of their own: the limited edition Ferrari H4D digital medium format camera. Now pro photographers who are determined to flaunt opulence can shoot with a flaming red camera that matches their car. The camera is even more "limited edition" than the Titanium M9, with 499 being produced instead of 500.

Brothers Printer Ads Creatively Blend Stop Motion with Time Lapse

Here are a couple new commercials for Brothers printers that blend stop-motion and time-lapse photography in pretty interesting ways with real people. We love how the technique makes the people look like claymation figures walking around in miniature sets. The foreground is done in stop-motion while time-lapse photography provided the scenes shown in the animated paper.

Hasselblad H4D-31 Makes Medium Format Affordable for Poorer Rich Photogs

Earlier this year when Hasselblad announced the H4D-40, we found it interesting that Hasselblad claimed to be trying to reach a younger generation of photographers with the $20,000 camera. At Photokina today, Hasselblad introduced the H4D-31, a camera that actually makes digital medium format photography considerably more affordable (albeit still pretty darn expensive for a "young photographer").

National Geographic Cameraman Films Being Swallowed by Giant Dust Storm

National Geographic cameraman Bob Poole was in Mali searching for elephants when he and his team were engulfed by a gigantic sandstorm that spanned the horizon. The sandstorm is so massive that it blocks out the sun for four hours. Like any good cameraman, Poole keeps his camera rolling during the whole ordeal, capturing amazing footage of what it's like to be eaten by a dust storm.