4K Panasonic GH4 Gets a Price, Pre-Orders Start Today for $1,700

Pricing and availability information for the Panasonic GH4 are official now, and unsurprisingly, the 4K mirrorless system won’t come cheap. In fact, it’ll cost you as much to buy this shooter as it will to get the full frame Sony A7.

For those of you unfamiliar with how much the A7 costs, that means that the Panasonic GH4 (body only) will run you $1,700, making it the most expensive mirrorless system that isn’t full-frame but still keeping it well under the promised “less than $2,000” mark.

If you want to add the huge YAGH pro audio/video interface unit to your purchase (pictured below), you’ll be able to buy it with the camera in a kit for $3,300 or on its own for $2,000.

This will inevitably leave some people torn. For a 4K shooter it’s practically a steal and the sample footage out so far seems to indicate that it performs very well indeed. But $1,700 for a Micro Four Thirds mirrorless camera body only is going to strike anybody NOT concerned with video as outrageously steep, no matter how good pros who have tried it say the stills are.

What’s your take? We always knew this camera was going to be close to the $2,000 mark, now that the pricing is official would you consider buying it? Let us know in the comments and then, if you’re interested, head over to B&H to pre-order your own. Shipments are expected to start going out in April/May.