external The NY Times Doesn’t Think You Should Pay a Premium for the Leica Name —NY Times

The new Leica C point-and-shoot camera has a restrained elegance and the Leica logo, which speaks to a rich heritage of imagery from photographic greats like Henri Cartier-Bresson.

But as with other Leicas, that heritage comes at a price.

Whether it’s worth that price is a tough call, because underneath that body by Audi and Leica logo is a Panasonic Lumix DMC-LF1, which sells for about $500 online — that’s nearly $200 less than the Leica.

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  • jeasy211

    Only a $200 premium for a repackaged Panasonic Lumix? Seems like a bargain compared the Hasselblad Nex-7, er, i mean Lunar.

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