Hasselblad Quietly Announces the Stellar, an RX100 With an Expensive Makeover

Stellar Box

About a week ago, the first images of Hasselblad’s upcoming compact camera, the Stellar, leaked onto the Internet amongst rumors that it would essentially be a Sony RX100 with some very exotic housing materials and a much steeper price tag. Basically, people were thinking the RX100 would be to the Stellar what the NEX-7 was to the Lunar.

Now that the camera is official (one day earlier than expected) all of the assumptions seem to have been correct.

Released somewhat quietly — initially, PopPhoto didn’t even have a press release to go off of — the internal specs of the new camera were left unchanged. Inside you’ll find the RX100’s 20.2 megapixel sensor peeking out at the world through the same 28–100mm equivalent f/1.8-4.9 lens.


Where the Stellar seeks to distinguish itself is in the housing materials, which include an elegantly designed aluminum body, metal operation controls and your choice of exotic wood (or carbon fiber) handgrip. For that last one, you get to pick between: Padouk Wood, Olive Wood, Zebra Wood (pictured below), Mahogany, Walnut, Wenge and Carbon Fiber.

Hasselblad CEO and Chairman, Dr. Larry Hansen, describes the new camera as “a work of art capture device that you can simply point and shoot to acquire stunning pictures.” He then goes on to tout the camera’s “full HD 1080/60p video with manual controls” and “larger than average point and shoot sensor [that] enables the user to capture extra light and reproduce every scene in truly stunning detail.” — all features available in the RX100.




Since the camera was designed for the luxury/lifestyle sector (Hasselblad’s words, not ours) like the Lunar before it, it’s not going to come cheap. Sony’s RX100 will run you $650 retail. The Stellar, complete with its own luxury box and “naturally tanned Italian leather wrist strap,” is set to retail for approximately $1,960 (1,480 Euros) before tax — no ship date is mentioned in the press release.

To learn more, read the full specs, find out what specialty stores will carry it, and see all of the exotic options you have at your disposal grip-wise when you purchase the Stellar, head over to the camera’s product website by clicking here.

  • Chris

    I’d release it quietly two if I was charging $1500 for a nice wooden handle and a case

  • p.rock

    The most ironic (or pathetic, I guess) part of this is that this disgrace is based on the RX100, yet it was announced after that camera’s replacement. So the Hassy’s price premium actually takes you a step backward in technology.

  • Bo

    The “stealer” ! It’s not even a M2 lol


    Could Hasselblad lose it’s reputation easier? I don’t think so.

  • Norshan Nusi

    Why don’t they actually use Sony sensors (or design it and Sony makes it) for their medium format cameras?

    Most medium format camera are terrible at mid and higher ISOs!

    Going this way feels like a ripoff…no technological advancement, only rebadging the camera with expensive materials…

  • Bruce K

    I guess some of those old GM execs who made those chevroldspontibuicks found new jobs at Hasselblad.

  • Jon

    It feels really sad. I wish I knew why they think doing this is ok. Maybe its a short term cash fix. I doubt they are ever really going to be what they used to be but why put so much effort into downgrading the brand? Did they think this camera would have legs like the x-pan system? Are they that oblivious to their brand image and customer base? Are they that arrogant they think no one see’s the Emperor’s new camera for what it is? I still have my 500c/m kit. I think thats how I’d like to remember the brand.

  • Michael Andrew Broughton

    if you’re the sort of shallow, obscenely rich douchebag that this camera is made for, i’m glad you’re getting ripped off.

  • Robert Mark

    What are they thinking?

  • Fullstop

    Think about this for a second. You’re rich, obscenely rich, and you want to buy your kid a camera, but you want to buy them something that they can show off and say that you gave it to them as a gift. They will have something that no one else will have when they take it out for their facebook pics.
    These aren’t made for camera geeks they’re made for rich snobs who want to show off.

  • Furunomoe

    I love how the back rubber grip says HaHaHaHaHaHaHa!

  • Taggart

    Couldn’t believe it when I saw one on sale in a camera shop in Auckland New Zealand Queen Street this evening….even the box is a thing of beauty…no price on it though!!

  • aa

    and all the other kids will laugh at them. If you are rich and want, to buy your kid an expensive camera, then you buy a Leica M(something), even with an M on film, you will still get woows and feel something more

  • David_Evans

    I suppose the next one will be a DSLR, the Solar.Hopefully they will stop there, having run out of names.

  • Igor Ken

    not every rich kid knows how to handle a Leica M… the sony rx100 whoops, the Hasselblad Stellar, on the other hand, is a relatively easy to use camera ^_^

  • jon

    I think the prototype is called the UR-Anus

  • picard

    One, *too*, three, four?

  • MMielech

    Ha. I’m old enough to remember the Cadillac Cimarron.

  • Mike

    Hasslebad Faillar

  • Yoda

    Worst part is, it looks kind of cheap.

  • Fullstop

    Oh I agree that the Leica would be the better choice, but you’re making that decision as a camera enthusiast. You have to place yourself in the mindset of people who wish to pay for pretty things just because of the price tag and name association, not because of practicality and actual usefulness.

  • Robert Johnson

    In Dubai airport you can by $40,000+ mobile phones. Not even smart phones. So yes this will sell.

  • BDWT


  • rob

    ha ha ha ha ha, oops, me too

  • tarena1991

    I would be completely fine with these prices if they were actually developing their own cameras. at least Leica has some more respect for themselves. Hasselblad…you should be ashamed of yourself, you used to make workhorse cameras for professionals… now you’re just a joke

  • Choen Lee

    hasselblad’s strategy of repackaging a product from the other side of the world would have worked really well decades ago but would still reek of cynical greed.

  • f-hassy

    I wonder if it fails to work as advertised just like their H4 line? Seriously Hasselblad, just sell the patents to Phase and retire already.