Clever Photos of Men with Hairy Beards


To make the point that Garnier Fructis’ hair products are great for both women and men, advertising agency Publicis teamed up with photographers Billy & Hells for a series of creative advertising photographs.

Upon first glance, each of the photographs appear to show a tough guy with a massively long beard. However, look a little closer and you’ll realize that things are not what they appeared to be.



Just in case you don’t see it: each of the photographs shows a man facing the camera and a woman facing away. The guy’s beard is actually the woman’s hair, and the guy’s front jean pockets are actually the woman’s rear jean pockets.

(via Gute Werbung via Laughing Squid)

  • cheap shots for real

    and what’s the message? using garnier is so gay that you need a girl for a beard? :D

  • Mark Wheadon

    And rubbing your body against others is called “Fructis”. It all makes sense now ;-)

  • jullsky

    tough buy?***

  • 9inchnail

    “Clever photos of men, whose butts are in the front”

  • anon

    I smiled right away when I realized what was going on. Great idea, perfectly shot.

  • Mansgame

    It’s time for another game of “Spot the gimmick!”. Kris Kross already did this though.

  • Sid Ceaser

    Good stuff. It put a smile on my face.

  • Jay Lessard

    Not sure if I’d enjoy having to be part of the casting team that had to find flat bottomed girls.

  • Bill__Bailey

    Flat bottomed girls make the rock’in world go ’round!

  • Logan Luckey

    so… the whole front butt thing doesn’t really work, it’s harder to see the single person with a beard, than to see the two people together, he should have made changes to the costumes so that the pockets sat the right way , and don’t use shiny material when you are trying to convey that it is not a butt, it gives you way too much depth ruining the effect

  • 3ric15

    At first I was like “why are their pants on backwards?” but then I read the description :P

  • Meg Walton


  • gofastmonkey

    The intent is for it to be an illusion using normal people in a normal pose. The way it is done makes you takes a second look at the photo because you sense something is wrong. If they modified the clothes, it would make it just weird and not as noticeable… my 2 cents.

  • Roy

    Does the explicit reference to “hairy beards” imply the existence of hairless beards?

  • docDoc

    Before I noticed fully what was going on, I thought to myself “These guys got no bulge at all, weak” … Im blind

  • Akiva S.

    It looked faked from the get go.

  • Muhammad Adrul Jihan


  • GonzoI

    Yes. The only ones who truly lack a beard are those who shave. Not being able to grow the hair does not make you unbearded.