To make the point that Garnier Fructis’ hair products are great for both women and men, advertising agency Publicis teamed up with photographers Billy & Hells for a series of creative advertising photographs.
Upon first glance, each of the photographs appear to show a tough guy with a massively long beard. However, look a little closer and you’ll realize that things are not what they appeared to be.
Just in case you don’t see it: each of the photographs shows a man facing the camera and a woman facing away. The guy’s beard is actually the woman’s hair, and the guy’s front jean pockets are actually the woman’s rear jean pockets.