PetaPixel

Clever Photos of Men with Hairy Beards

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To make the point that Garnier Fructis’ hair products are great for both women and men, advertising agency Publicis teamed up with photographers Billy & Hells for a series of creative advertising photographs.

Upon first glance, each of the photographs appear to show a tough guy with a massively long beard. However, look a little closer and you’ll realize that things are not what they appeared to be.

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Just in case you don’t see it: each of the photographs shows a man facing the camera and a woman facing away. The guy’s beard is actually the woman’s hair, and the guy’s front jean pockets are actually the woman’s rear jean pockets.

(via Gute Werbung via Laughing Squid)


 
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  • cheap shots for real

    and what’s the message? using garnier is so gay that you need a girl for a beard? :D

  • http://www.markwheadon.com/ Mark Wheadon

    And rubbing your body against others is called “Fructis”. It all makes sense now ;-)

  • jullsky

    tough buy?***

  • 9inchnail

    “Clever photos of men, whose butts are in the front”

  • anon

    I smiled right away when I realized what was going on. Great idea, perfectly shot.

  • Mansgame

    It’s time for another game of “Spot the gimmick!”. Kris Kross already did this though.

  • http://twitter.com/sidceaser Sid Ceaser

    Good stuff. It put a smile on my face.

  • http://www.facebook.com/typethistoseeshitaboutjay Jay Lessard

    Not sure if I’d enjoy having to be part of the casting team that had to find flat bottomed girls.

  • Bill__Bailey

    Flat bottomed girls make the rock’in world go ’round!

  • http://www.facebook.com/people/Logan-Luckey/100001905246310 Logan Luckey

    so… the whole front butt thing doesn’t really work, it’s harder to see the single person with a beard, than to see the two people together, he should have made changes to the costumes so that the pockets sat the right way , and don’t use shiny material when you are trying to convey that it is not a butt, it gives you way too much depth ruining the effect

  • 3ric15

    At first I was like “why are their pants on backwards?” but then I read the description :P

  • Meg Walton

    Fat*

  • gofastmonkey

    The intent is for it to be an illusion using normal people in a normal pose. The way it is done makes you takes a second look at the photo because you sense something is wrong. If they modified the clothes, it would make it just weird and not as noticeable… my 2 cents.

  • Roy

    Does the explicit reference to “hairy beards” imply the existence of hairless beards?

  • docDoc

    Before I noticed fully what was going on, I thought to myself “These guys got no bulge at all, weak” … Im blind

  • Akiva S.

    It looked faked from the get go.

  • http://www.facebook.com/jiank38 Muhammad Adrul Jihan

    Cool!

  • GonzoI

    Yes. The only ones who truly lack a beard are those who shave. Not being able to grow the hair does not make you unbearded.