Self-portraits snapped with an outstretched arm can be seen everywhere these days, from profile pictures on Facebook to filtered shots on Instagram. Among iconic historical photos? Not so much.
However, Cape Town, South Africa-based newspaper Cape Times has launched a brilliant new advertising campaign that imagines what those photos were look like if they had been captured with arm’s-length “selfies”.
Created by advertising agency Lowe Cape Town, the ads show four famous photos Photoshopped to look like they were captured with a hand-held camera by one of the subjects.
The photograph above is a remaining of the 1945 image V-J Day in Times Square.
A portrait of Winston Churchill resting on a bench by LIFE magazine photographer Hans Wild:
A photograph of South African social rights activist Desmond Tutu:
A picture of Prince William and Kate sharing a kiss on a balcony on their wedding day:
The images are a pretty neat way of making the point, “You can’t get any closer to the news.”