Canon Unveils the 24-70mm f/2.8 II, 24mm f/2.8 IS, and 28mm f/2.8 IS

After images started leaking last night, Canon today officially announced three new lenses for the EF lineup: the 24-70mm f/2.8L II, 24mm f/2.8 IS, and 28mm f/2.8 IS. Compared to the first version, the new 24-70mm weighs 100 grams less (it’s 850g), costs $1,000 more, still doesn’t offer IS, uses 82mm filters (instead of 77mm), extends at the telephoto end (instead of the wide end like the previous version), features a zoom lock, and connects with the hood at the extension. As we noted yesterday, the 24mm and 28mm are the first non-L series EF prime lenses — and the first wide angle ones — to have image stabilization built in. The IS provides four stops of stabilization.

The 24-70mm will be available starting on April 17th with a price tag of $2,300, while the 24mm and 28mm will be available in June with price tags of $850 and $800, respectively.

  • Stewie Of Honor

    am i the only one who thinks its way too expensive, compared to the existing ones? :/

  • Anonymous

    I’m just kind of curious as to why they chose both 24 and 28mm primes, the focal lengths seem kind of redundant.

  • vladimir byazrov

    best lenses should cost a lot, but I doubt  that new 24-70 is good enough.

  • Photobrian

    I can’t imagine where the added $1200 in value is on the new 24-70 over the original. At least if it had IS someone might be able to make that leap..but its still 24-70, its still 2.8..optically better I’m sure but is it ever going to be noticed by a client..never.

  • Hallo

    no IS way too big price tag equals epic fail

  • Aaro Keipi

    Considering you could almost get a current 24-70mm AND a 24-105mm for the same price, yes–this is way overpriced.

  • Mark Smit

    i hope the 24-70L, 28mm f1.8 and the 24mm f1.4L are price dropping anytime soon then..

  • Richard

    I think I will keep my old 24 it has worked well for many years I can’t believe Is more than doubles the price of this lens.

  • Rocky

    Ditto Richard.  Why would I even think about purchasing the new lens when it offers no  good reason to make the switch.  I was waiting for the IS version.  I’m a bit disappointed.