Macphun Renaming Itself Skylum as its Photo Apps Land on Windows

Macphun has just announced that it's changing its name to Skylum. The company, which became well-known for its popular photo editing apps for Mac, is expanding to Windows and needed a new name as a result. Company CEO Alex Tsepko announced the rebranding in a post on the official blog.

Hasselblad Lusso to be a Luxury Rebranded Sony a7R

Hasselblad's luxury rebrands of Sony cameras may elicit jeers from the photography community, but it seems that sales are doing well enough for Hasselblad to keep doing more of the same. New photos show that Hasselblad is on the verge of launching yet another line: the Lusso. Based on specs, it appears this camera will be a rebranded version of the popular Sony a7R.

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Carl Zeiss Rebranded, Now Just ‘ZEISS’

Famed and well-respected optical systems manufacturer Carl Zeiss is taking a step forward to create a "more consistent" image of the brand -- a brand which, up until now, has been known as Carl Zeiss AG.

According to a blog post from earlier today, Carl Zeiss AG will simply go by the name ZEISS moving forward. The company is, of course, named after its optician founder.