Syrp, the Auckland, New Zealand timelapse and camera accessory company, has announced that it is restructuring and rebranding itself as Syrp Lab. As part of the process, existing Syrp products will be renamed and folded into the Manfrotto Move system.
If you're a content creator in need of professional-grade storage drives, Western Digital's newly unveiled SanDisk Professional line of premium storage solutions is just for you.
The New York-based camera gear and electronics superstore Adorama has rolled out a revamped logo and new modernized website design.
The photography software company Alien Skin Software announced a major company rebranding today. Henceforth, the company will be known as Exposure Software and its new website can be found at exposure.software.
Instagram is getting a name tweak as Facebook seeks to signal its ownership and control over its subsidiary apps. The photo-sharing app will soon be called "Instagram from Facebook."
The legendary Rolleiflex twin-lens reflex camera is back... in a very different style. Rollei today announced the new Rolleiflex Instant Kamera, a TLR instant camera that shoots Fuji Instax Mini film.
Macphun has just announced that it's changing its name to Skylum. The company, which became well-known for its popular photo editing apps for Mac, is expanding to Windows and needed a new name as a result. Company CEO Alex Tsepko announced the rebranding in a post on the official blog.
The iconic Russian camera brand Zenit caused a flurry of excitement back in February 2016 after it announced that it's relaunching in 2018 with a full frame mirrorless camera that rivals Leica in luxury. But the camera may do more than rival Leica... It may actually be a Leica at its core -- a rebranded Leica SL.
A new copyright protection service called Binded just launched this week. It's actually a rebrand of the company formerly known as Blockai, and the purpose remains the same: using the Bitcoin blockchain to protect photographers' copyrights.
500px today unveiled its first major company rebrand since the photo-sharing service was born back in 2009. As part of the move, 500px has introduced a "bold new logo for an evolving community."
Hasselblad's luxury rebrands of Sony cameras may elicit jeers from the photography community, but it seems that sales are doing well enough for Hasselblad to keep doing more of the same. New photos show that Hasselblad is on the verge of launching yet another line: the Lusso. Based on specs, it appears this camera will be a rebranded version of the popular Sony a7R.
Famed and well-respected optical systems manufacturer Carl Zeiss is taking a step forward to create a "more consistent" image of the brand -- a brand which, up until now, has been known as Carl Zeiss AG.
According to a blog post from earlier today, Carl Zeiss AG will simply go by the name ZEISS moving forward. The company is, of course, named after its optician founder.
Mashable is reporting that Google will be rebranding …