![The image displays the Canon logo, featuring the word "Canon" in red letters with a white outline against a dark red and black gradient background. The letter "o" is stylized as a camera lens.](https://petapixel.com/assets/uploads/2024/07/canon-teaser-featured-300x157.jpg)
Canon Teases an EOS R System Reveal
Canon Europe has launched a new teaser on YouTube, alerting photographers that there will be a Canon EOS R System announcement next Wednesday, July 17.
Canon Europe has launched a new teaser on YouTube, alerting photographers that there will be a Canon EOS R System announcement next Wednesday, July 17.
Here's a juicy research & development tidbit straight from the executives at Canon. In an interview with Focus Numerique at the Utsunomiya L lens factory in Japan, Canon said they're working on a "new lens technology."
Multi-layer sensors and high-megapixel DSLRs aren't the only cameras Canon is rumored to be working on in the "breaking the status quo" category. Already mentioned by Canon Hong Kong, a large-sensor, high-zoom PowerShot premium compact is being officially teased in a Canon Netherlands video.
If you’re looking to add a bit of confusion to your weekend, Canon has you covered. A teaser ad from Canon has just appeared on the New York Times, pointing to the website seen above whose cryptic texts and countdown leaves us rather perplexed... it a bit inspired.
At the end of last week, Canon Korea teased a new camera in an ad that showed what seemed to be a DSLR hidden behind a semi-see through sheet. Now, adding fuel to the fire (albeit a small fire) that the Korean branch of the company started, Canon Japan has released a teaser video (embedded below) about the same camera.
Just when we thought we were done with all the teasers, it looks like Canon is picking up where Nikon left off. To be fair, the teaser released by Canon Korea today is an ad, not a video. And chances are there won't be another ad every other day until the camera comes out... but who knows.
Either way, we have another camera to anticipate, and Canon is teasing this one with the words, "Canon will start from the white world."