business

Fujifilm Instax

Fujifilm’s Business is Booming Thanks to the Success of Film

It's the time of year when many corporations announce performance over the last year and Fuji is no different, except all eyes are on recovery from COVID shutdowns and supply chain problems. So how did Fujifilm do? The short answer is very well and, for its Imaging division, film is king.

Falling Camera

Why 2022’s Falling Camera Sales Shouldn’t Worry You

The year 2020 saw digital camera shipments nosedive to a new low of 8.9 million units, down from 121 million units in 2010. It was believed it couldn't get any worse and, indeed, shipments stabilized in 2021. So why do sales appear to be in free-fall again?

Why Pentax Has Failed at Mirrorless Cameras

Over the last decade, mirrorless camera technology has evolved to the point that it's now a welcome technology for many photographers and filmmakers. Although, along the way, it's not been an easy ride for the big mirrorless camera brands. User sentiment, Japanese earthquakes, the pandemic, and newer technology adoption have all taken their toll, leading to spot fires in the manufacturing process and camera uptake.

Wedding Photographer Finds Success in Divorce Photography

In 2020, wedding photographer Allie Siarto's business saw a steep decline as COVID spread, weddings were downsized or canceled, and demand for her services dried up. In the midst of the downturn and pandemic, she decided to expand into an unexpected new niche: divorce photography.

Canon Lenses as of 2021

Canon to Launch 32 New RF Lenses Before 2026

As part of Canon's annual financial results presentation, the company's Chairman and CEO Fujio Mitarai has explained some strategies going forward, including the plan to release lenses at pace with current production for the next several years.

Why Clients Won't Like Your Portrait Photos

3 Reasons Clients Won’t Like Your Portrait Photos (And How to Fix Them)

There is nothing more devastating for a portrait photographer than when a client doesn’t like your photos. You train for years, buy the best equipment possible, and come to your session with 100% dedication to providing the best possible experience... and then you get that feedback.

Is Nikon Caught in a Perfect Storm?

It's no secret that Nikon has been having a tough time financially -- a result of an over-reliance on its Imaging Division -- and has been implementing a medium-term strategy to help balance the books and foster long-term growth. Results from its Imaging Division suggest it is struggling and possibly caught in a perfect storm.

Canon Begins Transition to Mirrorless Market Dominance

With 2021 well and truly over, those manufacturers that align their finances to the calendar year are now producing their financial reports. Canon's latest figures reveal strong and sustained performance, even during the pandemic, which is a result of its shift to mirrorless camera manufacture and facilitating the beginning of a new market dominance.

Real Estate Photography: A Complete Guide

I have been shooting real estate now for over a decade, and as dry and uninteresting as shooting homes may sound, I have found this a very rewarding niche in the photography world. Sure, there are dull, boring, or repetitive days, but then there are some you walk into a home and you just thank your lucky stars the Realtor called you on this one.