business

Canon Lenses as of 2021

Canon to Launch 32 New RF Lenses Before 2026

As part of Canon's annual financial results presentation, the company's Chairman and CEO Fujio Mitarai has explained some strategies going forward, including the plan to release lenses at pace with current production for the next several years.

Why Clients Won't Like Your Portrait Photos

3 Reasons Clients Won’t Like Your Portrait Photos (And How to Fix Them)

There is nothing more devastating for a portrait photographer than when a client doesn’t like your photos. You train for years, buy the best equipment possible, and come to your session with 100% dedication to providing the best possible experience... and then you get that feedback.

Is Nikon Caught in a Perfect Storm?

It's no secret that Nikon has been having a tough time financially -- a result of an over-reliance on its Imaging Division -- and has been implementing a medium-term strategy to help balance the books and foster long-term growth. Results from its Imaging Division suggest it is struggling and possibly caught in a perfect storm.

Canon Begins Transition to Mirrorless Market Dominance

With 2021 well and truly over, those manufacturers that align their finances to the calendar year are now producing their financial reports. Canon's latest figures reveal strong and sustained performance, even during the pandemic, which is a result of its shift to mirrorless camera manufacture and facilitating the beginning of a new market dominance.

Real Estate Photography: A Complete Guide

I have been shooting real estate now for over a decade, and as dry and uninteresting as shooting homes may sound, I have found this a very rewarding niche in the photography world. Sure, there are dull, boring, or repetitive days, but then there are some you walk into a home and you just thank your lucky stars the Realtor called you on this one.

Ricoh Pentax faces a defining moment

Ricoh Pentax: The Beginning of the End or the Start of a Bright Future?

Ricoh seemingly made the significant announcement that it would cease the mass production of digital cameras (which includes the Pentax brand), shifting instead to a direct-to-market model. For now, it only affects its business in Japan, although the ramifications could affect its business more widely. What does this mean for Ricoh (and Pentax) and their future?

A Beginner’s Guide to Pricing Commercial Photography

A big question every beginning commercial photographer asks themselves is how they should price their work. There is always a wide range of price points in all genres of photography, and they all depend on your level of work. But there is one truth that may apply to most photographers: you can’t apply a simple pricing strategy to your work.

GNARBOX May Be Dead, So Buyer Beware

GNARBOX appears to be dead. The company behind the popular rugged backup device has seemingly gone dark, leaving customers without support and turning the product into an expensive portable drive with no extra functionality.

When Should You Hire a Retoucher for Your Photography?

Not everyone needs to hire a retoucher, right? Well, that may be true, but I’d like to make the case that most people probably do need one. Let’s dive into the complex world of post-production, understand the art of it, and the time it takes to do well.

A photographer on the phone while doing a photo shoot

The Secret to Selling Your Photography is Finding Your Audience

Although it’s tempting to believe that anyone and everyone is a potential customer for your photography, your actual target customer base is much more limited. Finding customers who are likely to buy your photos without spending exorbitantly to acquire them is the key to any successful marketing campaign.

10 Ways to Generate Revenue With Online Sales

Online sales have long been the go-to for photographers looking to earn passive income. While you reach out to editors and communicate with clients about their latest headshots or food photos, have you considered which images you’ve already made might make you some quick cash?