The Latest
Two Sony Alpha series mirrorless cameras: the black one with no lens attached (top) and the white one with a lens and flip-out screen facing forward (bottom), both on a plain white background.

Despite a Focus on Full-Frame, Sony Says APS-C Is a Growing Segment

Sony's full-frame Alpha cameras rightly get a lot of attention, especially among enthusiast and professional photographers and hybrid creators. However, the company tells PetaPixel it remains very committed to APS-C, and that demand for APS-C products has steadily increased over the years.

Leica Celebrates New Chicago Flagship Store With a Beautiful Special Edition M11-P

Leica Camera has announced that its brand new Leica Store in Chicago will open its doors on April 30. Alongside the retail presence, the new Leica location in Chicago will also feature a beautiful gallery, reflecting Leica's continued commitment to the art and culture of photography. To mark the occasion, Leica will also launch a very limited special edition M11-P that celebrates Chicago's rich artistic history.

A collage of three screenshots: a camera store’s homepage, a stylized digital image of a person using a camera, and a product page for a digital camera with details and a product photo.

TikTok Scammers Stole a Camera Store’s Identity

Identity theft is a major issue for people online. However, identity thieves don't only target individuals; they can also imitate full-blown businesses. An unknown actor is pretending to be Action Camera, a small camera retailer with locations in Nevada and California, and scamming people out of their hard-earned money.

A woman with manicured nails holds a Sony camera with a Westcott 518 Mini Flash attached, focusing on the camera while the background is softly blurred.

Westcott’s New S18 Mini Flash Costs Under $40, and it Looks Like it

Westcott has introduced the Westcott S18 Mini Flash, a compact and affordable lighting solution designed to make flash photography more accessible to photographers at all experience levels. With its minimalist 90s style, the S18 emphasizes simplicity, portability, and affordability, arriving at a modest $39.90 price point.

A person wearing a cap and dark clothing holds a camera with a large lens, aiming it while seated at a counter surrounded by coffee shop equipment and glassware. The image is in black and white.

Photographer Treated Heineken’s New Ad Campaign Like a Documentary Photo Project

Amstel hired Spanish photographer Javier Tles for a very unusual type of advertising campaign for Heineken beer. Rather than set up a staged photoshoot, as is par for the course, Tles covertly captured photos of real people enjoying drinks with their actual friends, approaching the ad campaign more like a documentary photography project than a commercial project. It is a very different type of advertising campaign, especially in the era of AI-generated ads.

On the left, a black-and-white vintage portrait features two women, one standing behind the other. On the right, a headless flamingo stands on white sand near gentle blue ocean waves.

A Necessary Critique of Fontcuberta’s Algorithmic Photography

This March, Spanish conceptual artist and photographer Joan Fontcuberta published a new book in Italy. Immagini Latenti concludes with a chapter on AI and photography, referencing the debates surrounding Boris Eldagsen’s submission of an AI-generated image to the Sony World Photography Awards in 2023 and Miles Astray’s submission of a photograph in the AI category of the 1839 Award in 2024.

Out of Curiosity, I Bought a Camera on eBay Knowing It Was Likely a Scam

A digital illustration of a Hasselblad camera with colorful pixelated and glitch effects, blending purple, pink, blue, and black tones in a modern, abstract style.

If you browse cameras on eBay, you’ve likely come across a deal that looked too-good-to-be-true: high-end, new, shiny, bargain basement price, and offered for sale by a seller with zero feedback. In the interest of research (and curiosity) I bought one of these cameras on eBay knowing I would likely be scammed. I wasn't disappointed.

Panasonic Lumix ZS300 Review: The Old One Was Better

A black Lumix digital camera with a Leica lens is displayed on a gray surface against a green background. The image includes "PetaPixel Reviews" text in the bottom left corner.

It was eight years ago that I reviewed the Panasonic ZS200, and I was immediately impressed by the compact size of the camera, along with a massive 15x optical zoom range. Most importantly, the ZS200 didn’t make any compromises when it came to handling and manual control, and the EVF was imminently useful.

A comparison of three versions of a vintage photo of a smiling woman with balloons: the original (left), restored and enhanced by Aiarty (middle), and further enhanced with color correction and AI eraser (right).

Upscale, Denoise, Deblur, and More with Aiarty

Old photos don't just fade, they slowly lose the details that make them meaningful. If you're looking for how to bring old photos back to life or make them clearer, an AI-powered tool like Aiarty Image Enhancer can serve as an essential part of the restoration workflow, offering one of the fastest and most practical solutions.

Three views of Earth from space at night, showing illuminated city lights across the continents against a dark background, with North and South America, Africa, and Eurasia visible from left to right.

Satellite Images Show Much Light Pollution Has Increased

Light pollution is a significant, increasing problem, and it doesn't just affect astrophotographers. Scientists using satellite imagery of Earth from 2014 through 2022 have found that human activity and artificial lights increased light pollution by 16 percent in just eight years.

A hand holds a camera with a large lens on the left; on the right, a close-up of a peacock with vibrant blue feathers and a blurred background.

When Is a 100-Year-Old Lens Better Than Modern Glass?

Photographer, YouTube creator, and enthusiast of weird lenses, Mathieu Stern, adapted a century-old photographic lens for modern digital cinema in his newest video. The experiment pairs vintage glass with the Sony FX3 to test whether early optical designs can produce a more “organic” cinematic aesthetic than modern high-performance lenses.

A camera lens labeled "AIR 12mm F2" is displayed against a smooth blue background with the word "Air" written in large, white script behind it. The lens reflects light and appears to be floating.

TTArtisan Launches New $150 AF 17mm f/1.8 Air Lens

TTArtisan has introduced the TTArtisan AF 17mm f/1.8 Air, a compact and lightweight wide-angle prime designed for APS-C mirrorless systems. Available in Sony E and Fujifilm X mounts, the new lens emphasizes portability, fast aperture performance, and everyday versatility at an accessible price.

Left: Close-up of rocket engines with smoke and flames at launch. Right: Two missiles in flight, leaving bright trails and plumes against a dark sky. Both images are in black and white.

NASA Captured the Artemis II Launch in Infrared and it Looks Awesome

NASA continues to upload more media from its exciting Artemis II launch last week and ongoing lunar mission. Part of the latest batch of images is infrared still frames and videos from the Artemis II launch, which not only provide useful data for scientists but look spectacular for everyone else.

A white circular grid icon with evenly spaced segments is centered on a blue-green abstract background featuring bubbles and organic shapes.

Nearly 90% of Surveyed Working Photographers Are Using AI

VSCO has increasingly incorporated artificial intelligence (AI) into its photography products, including AI Lab, a dedicated AI-based editing platform inside the VSCO app on iOS. To better understand how photographers feel about AI and how they want to use it in their photography workflow, VSCO conducted a survey of photographers across the U.S. and Canada in December, and the results are quite interesting. The company published its report today.