Audiio, a music licensing platform, will start rolling out exclusive songs produced by what it calls “sync industry veterans” monthly. Called “Originals,” the songs aim to provide new, “trend worthy” and relevant songs into Audiio’s catalog of music.
Self-described as a world leader in music licensing, Audiio says it has provided content to over 1.5 million projects from filmmakers, brands, content creators, and agencies spanning over 180 countries. It works with a network of music publishers, major labels, and independent artists in order to maintain what it positions is high-quality music that is expanded upon daily.
To date, Audiio has licensed songs to projects ranging from NFL Super Bowl advertisements to small non-profit organizations
The company says that its new Originals move is part of its mission to democratize music licensing and to provide all creators with unlimited access to high-quality music. Audio Originals kicks off today with an initial release of 20 songs that span a wide range of genres.
Each track is created based on current music trends, Audio says, and range from what it describes as powerful commercial anthems for advertisers to immersive compositions ideal for dramatic entertainment content. Even in this first batch, editors will find significant diversity, from hip-hop to cinematic music.
“Audiio Originals producers represent a diverse group of music industry talent including Max Corwin, Joshua Silverberg, Faded Light, J Scott Rakozy, Outland, Laim Back, Yellen, and Que Parks, who have had music featured by brands like Nike, Range Rover, Under Armour, Starbucks, MTV, and NFL. Que Parks has most recently had his song selected to promote Showtime’s hit series Billions,” Audiio says. The company says that more artists are coming along with more new music added monthly.
“The initial release features Que Parks, whose song was recently selected to promote Showtime’s hit series Billions. We are continually recruiting industry-leading talent and cultivating an exciting range of music,” the company adds.
Audiio users can download an unlimited amount of music to use in as many films, videos, or media as they want — and that includes the new Originals music. Even better, the company offers access to its library for a one-time fee (for small teams, YouTubers, and other content creators) of $499 — a rarity in the day and age of subscriptions. However, a subscription is still offered and that costs $199 per year, though the first year is heavily discounted to $59. Enterprise teams and large film productions will need a custom arrangement. All pricing details can be found on Audiio’s website.