Lomography has announced what it is calling a “totally experimental,” super-wide, easy-to-use 35mm film camera called the LomoApparat. It offers fixed settings, takes any 35mm film, and is packed with what the company calls “creative features.”
Having just released a tiny film camera that fits in the palm of the hand, Lomography has added another film camera that is more traditional in size, but comes with some rather unusual additions that make it unique among the easy point-and-shoot film options currently on the market which starts with its unusually wide frame of view and continues with a number of creative lens options that are included.
The LomoApparat features a 21mm wide-angle lens but also comes with three additional lens attachments along with what Lomography calls “experimental features.” The company says it designed the camera to work work for photographers of all abilities and experience levels. The compact camera delivers a “classic analog character” that Lomography describes as notable for vignetting, high contrast, saturation, and film grain.
Those lens attachments allow the photographer to get more use out of the 21mm lens. The close-up lens attachment changes the minimum object distance of 0.2 meters (about 7.9 inches), so subjects stay in focus even up close. The second attachment is the “kaleidoscope” lens, which Lomography says leads to “unpredictable, experimental effects.” The third lens attachment is the splitzer lens attachment, which the company says can be used for unique multiple-exposure compositions.
The camera has fixed settings (what these are weren’t revealed ahead of publication), but does have a few options within that. For example, it can be configured for long or multiple exposures with a switch. It works in multiple lighting conditions thanks to its built-in flash, which comes with additional creative possibilities thanks to the optional and interchangeable colored gel filters.
Below are a few sample images captured with the new Lomography LomoApparat 35mm film camera, provided by the company:
Lomography plans to offer the new camera in two editions: a classic black leather design and a real Italian leather Neubau edition with “a bold turquoise trip.”
The black leather option is available for $89 while the Neubau edition is slightly more expensive at $99. Both editions can be purchased directly from Lomography’s online shop.