The Panaluxe Smart Color Target Can Instantly Color-Match Any Scene

Panaluxe has announced the Panaluxe Smart Color Target (Type 1) that it claims can instantly generate Direct Scene-Referred (DSRTM) color profiles regardless of camera or location.

According to the company, the upcoming Panaluxe Smart Color Target system will allow creators to perfectly color-match shots regardless of camera, lens, lighting, or optical filters, ensuring a consistent look across every shot before heading into editing. The system leverages a digital bullseye filter that is applied to the RAW image input that is then demosaiced and adjusted for any distortion using a series of fine alignment markings. A “roundcode” is then used to pull a unique factory profile along with creating a custom vignette map which then embeds a “Direct Scene-Referred” profile (DSR).

Panaluxe Digital Bullseye


The IP69K-rated Panaluxe is designed for heavy field use and the company says it is built to last. The durable system is made with all marine grade coatings and colorants and is built to withstand drops and can survive being completely submerged in water (including salt water).

Panaluxe Smart target Box

Panaluxe Smart target Box

Panaluxe Smart target Box

The Smart Targets are made with a polycarbonate base and ship in a durable wood case. The target itself leverages live indicators and visual color temp patches and the company says, “each patch on the Type 1 target uses a different pigment so the resulting profile has 21 unique spectral samples to generate an extremely accurate Direct Scene-Referred (DSRTM) profile. Each target has a unique profile which eliminates any factory color deviation. The live indicators allow creators to see IR leakage, UV scene content, and how much life is left on the target in the field.”


Currently, the Smart Color target software is available in camera on the Achtel 9×7 but the company is actively reaching out and seeking partnerships with additional camera manufacturers to better integrate the technology for users of every system. The company says the overall goal with product is to provide instant click consistent “color cast free” shots regardless of the combination of gear and lighting used.

The public release of the Panaluxe Smart Color Target is expected to happen in early 2023, but the price of the product was not available at the time of publication. To apply for the beta program, visit the Panaluxe website.