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Samsung’s New TV is Designed to Look Like a Framed Photo


How about a television that disappears when you’re not using it? Well, now it’s here. Samsung has just announced something truly beautiful: The Frame. This new television does so much more than provide an evening’s entertainment.

Designed in a collaboration with renowned designer Yves Behar, this television camouflages itself into any home as a picture frame. It’s no surprise that this new masterpiece was a recipient of the CES 2017 ‘Best of Innovations Award’; just look at it!

The Frame offers 4K Ultra HD picture quality, and when not displaying TV or movies, it becomes a customizable work of art that can elegantly exhibit artwork and photographs via its ‘Art Mode.’

Owners of The Frame will have access to Samsung’s new ‘Art Store’, which is a growing library of over 300 pieces by established and emerging artists. An individual piece can be bought for $20, or you can access the full collection for $5 per month. Samsung promises to update this store regularly with new work from museums around the world.

Fancy your own photos on the wall? No problem. You can save and upload your own photos to The Frame using “My Collection,” which allows you to store your favorite content for easy access to display whenever you wish.

With interchangeable bezels, you can frame your television in several different colors and materials. This way, it’ll suit any home or gallery. It comes with Samsung’s new ‘Invisible Connection’ cable and ‘No Gap’ wall mount. This means The Frame sits flush against your wall, just like a picture frame.

Light sensors ensure that the screen is never too bright or too dark, keeping it looking natural. Worried about wasting power? Samsung has included a motion sensor that allows The Frame to power on or off, depending on whether someone is in the room.

The Frame is available from June 18th 2017, priced at $2,800 for the 65-inch model, and $2,000 for the 55-inch version. Bezels are available for the different sizes at $250 and $200 respectively.