Fujifilm has been on a tear with its Instax line of instant cameras and film, and now the company is expanding its booming business into the world of fashion. Fuji has teamed up with renowned designer Michael Kors on a new fashion-forward limited-edition Instax Mini 70 camera.
“Fashion and photography are about giving a voice to individuals as they express themselves, and this exclusive INSTAX Mini 70 by Michael Kors is the pinnacle of style and substance,” says Fuji North America CEO Mark Yamamoto. “We are seeing an explosion of excitement in instant photography today, and now consumers can make a stylish statement with the combination of INSTAX and the luxury of the Michael Kors brand.”
The new MICHAEL KORS x FUJIFILM INSTAX Mini 70 camera has a gold metallic color on the outside, a Michael Kors logo on the body, and the designer’s signature on the camera door.
“As an added bonus, the camera has a smart selfie mode that automatically adjusts settings to capture picture-perfect selfies—a functionality that is sure to be a hit at parties or when hanging out with friends,” Fujifilm says. “Simply check your framing with the front-facing mirror next to the lens, and snap.”
The limited edition camera will be bundled with instant film when it hits store shelves in late October 2016. It is expected to be available through the holiday season.