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VSCO Passes 30 Million Active Users



The Oakland, California-based photo software company VSCO is on a roll. After raising a whopping $70 million in venture funding — $40M in 2014 and $30M in 2015 — the company just announced that it has passed the 30 million user mark.

That’s the number of people using VSCO’s popular photo app every month, and those users are consuming a staggering 5 billion photos. By comparison, Instagram — a main rival to VSCO — reported in September 2015 that it has passed 400 million users.

It took 2 years for VSCO to get from 0 to 20 million users, and about 9 months to go from 20 million to 30 million. Membership has grown 802% year over year and images published has grown 952%, reports The Verge. VSCO is saying that 80% of its userbase is outside the US, with China being one market that’s seeing “explosive growth.”

VSCO also announced the appointment of Chief Operating Officer Bryan Mason, who was previously a business operations manager at Adobe overseeing the launch of Creative Cloud. Prior to that, Mason was the co-founder of Typekit, which was acquired by Adobe in 2011.