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The Most Important Tool in Photography is Your Mind


Here’s a new inspiring and thought-provoking video from Canon Australia’s The Lab project, which aims to “shift creative thinking behind the lens.” For this latest experiment, 6 photographers were invited to a cemetery and asked to capture “eternal life” in a single photo… without using a camera. They simply had to think about how they could best capture the concept and discuss their ideas with each other.

The result of the “shoot” is the 2.5-minute video above, titled “Mindframe.” The tagline is: “Think first. Shoot later.”