Polaroid is teaming up with professional photographers to launch Polaroid University, an online photography education program that provides a crash course in digital picture making.
The school is being founded by photographer Marc Serota, and its instructor lineup includes Al Diaz, Rick Friedman, Larae Lobdell, and 2009 Pulitzer Prize winnerPatrick Farrell.
The first episode is available for free (with signup) and is titled “How to Use the New iPhone.” In it, Serota discusses smartphone photography and basic techniques for shooting “cool photos” with the iPhone 6S.
Polaroid University will be launching 20 more episodes in 2015 and 50+ episodes in 2016, covering everything from smartphones to action cameras to DSLRs and additional forms of photography.
“In today’s digital age, a consumer does not need to own a high-end camera to be considered a photographer,” saysSerota. “The latest smartphone technology puts a powerful camera in the hands of millions of people across the country. Americans last year took over 100 billion digital photographs.”
“It’s our goal at Polaroid University to teach everyone how to take high-quality photographs and video footage on any subject using any camera technology.”
An annual enrollment in Polaroid University costs $20 and will give you access to all episodes released through 2016. Episodes will also be for sale through a number of retailers starting in early 2016.