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This is How People in Other Industries Respond When Asked for Free Spec Work

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Requests for free spec work is a big problem for photographers, who lose out when clients demand free photos in exchange for “vague to nonexistent compensation.” To show how ridiculous the idea of spec work is, Toronto agency Zulu Alpha Kilo had a guy approach people in other businesses with requests for free spec work to sample their products and services before actually committing to paying. A barista, chef, personal trainer, and architect all responded with indignation; watch their reactions in the 2.5-minute video above.

“It’s time we all said no to spec,” Zulu says.

(via Zulu Alpha Kilo via AdWeek)


Thanks for sending in the tip, Richard!

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