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Woman Becomes a Instagram Celebrity by Sharing a Cheerier Side of Somalia

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Somalia is a country that doesn’t often get good press. Most headlines about it seem to focus on things like pirates, violence, and political unrest. With media organizations largely ignoring the happier aspects of the country, one woman is taking it upon herself to do so, becoming something of an Instagram celebrity along the way.

NPR shares that 27-year-old Ugaaso Abukar Boocow was moved to Canada when she was a toddler to escape Somalia’s civil war, but moved back herself to the capital city of Mogadishu one year ago to rejoin her mother.

Boocow then began using Instagram to capture positive pictures of everyday life as experienced by the city’s inhabitants. Those photos (and videos) have resonated with people. In a short period of time, Boocow has amassed over 60,000 Instagram followers.

“I did not know that there were so many other people who were hungry for those positive pictures, those beautiful pictures, those random sometimes irrelevant pictures of everyday life in Somalia,” Boocow tells NPR. “So now it’s become a responsibility to continue showing the world the beauty Somalia is.”

Here’s a segment about Boocow’s life and work that just aired on NPR’s Morning Edition show:

Here are some of the posts found on Boocow’s Instagram feed:

A photo posted by Ugaaso A. Boocow (@ugaasadda) on

A photo posted by Ugaaso A. Boocow (@ugaasadda) on

A photo posted by Ugaaso A. Boocow (@ugaasadda) on

A photo posted by Ugaaso A. Boocow (@ugaasadda) on

A photo posted by Ugaaso A. Boocow (@ugaasadda) on

A photo posted by Ugaaso A. Boocow (@ugaasadda) on

A photo posted by Ugaaso A. Boocow (@ugaasadda) on

A photo posted by Ugaaso A. Boocow (@ugaasadda) on

You can find boocow on Instagram as @ugaasadda.

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