The Next Big Thing in the Photo World is Individual Licensing

In an interview we published this past weekend, popular photo blogger Thomas Hawk predicted that one of the major trends over the next five years will be “monetization for non-professional photographers.” Paul Melcher of Thoughts of a Bohemian made the exact same prediction today:

The next major disruption in the photo world will be individual licensing. The ability for any individual to license images directly […] Getty has been fighting these trends by cutting deals with photo sharing platforms like Flickr, but for how long? Those who license via Getty do not appreciate the very low commission rate they receive and since they are already contacted by image buyers directly, can easily jump ship if offered other solution.

So what will be the effect? While, like today everyone is a publisher, tomorrow, everyone will be a photo agency capable of licensing their images with one click from anywhere. They might license only one image a year each, but multiplied by millions worlwide, they will seriously impact the photo licensing world.

So which entrepreneur or photo-hosting service will be the “first mover” in this yet-to-emerge market? Whoever it turns out to be, that person or company will both make a killing and turn a photography-related industry on its head.

The Next Big Thing [Thoughts of a Bohemian]

Image credit: Photo illustration based on hand full of polaroids by and Money Hand Holding Bankroll Girls February 08, 20117 by stevendepolo