Pioneer to Enter Digital Camera Industry

Japanese electronics giant Pioneer is dipping its toes in the digital camera industry. It has partnered with camera maker Asia Optical to make Pioneer branded cameras in Brazil to sell in the Chinese market. The company aims to have sales of half a million units by 2015. Up to this point, the company had focused on things like car audio systems, television, and DVD players. It’ll be interesting to see if Pioneer can find a foothold and steal some market share from the big players.