This amazing commercial for the Canadian Paralympic Committee was shot in one continuous take with no fancy computer-generated effects. The print ad is pretty epic as well. You can watch the “making of” video here.
Posts Tagged ‘commercial’
Here’s a clever parody of the drug commercials you see on TV. It’s marketing “Fauxtographor”, prescription pills geared towards helping photographers become more creative and successful in their work.
For a recent advertising campaign to bring attention to its hydrogen-powered cars, Mercedes-Benz decided to make a car “invisible” by creating a novel cloaking device using LEDs and a Canon 5D Mark II. One side of the car was covered with several mats of LEDs that display what the DSLR sees on the other side.
Filmmaker Jesse Rosten created this satirical commercial for Fotoshop by Adobé with the tagline “This commercial isn’t real, neither are society’s standards of beauty.” It’s a humorous response to how the beauty industry has distorted our society’s perception of beauty through ubiquitous Photoshopping. The video may or may not be work safe, depending on where you work.
During the World Series last month, Chevrolet aired a new commercial that might have felt familiar to many of you. Featuring old photographs overlaid on their modern day locations, the concept is identical to the images found on the website Dear Photograph, which we featured back in June.
Here’s a “2 minute love story” Canon commercial that aired in Thailand. In other parts of the world, this would probably be categorized as a “thriller” rather than a “romance”. The comments for the video on YouTube are dominated with the words “creepy” and “stalker”.
Update: Looks like the video was taken down due to a copyright claim. You can watch it here.
This is more related to filmmaking than photography, but it’s so creative that I just had to share: Gatorade recently released this 5 minute commercial featuring professional skateboarder Chaz Ortiz. What’s mind-blowing is that it captures the passing of a school day in one take. Any mistakes (e.g. Ortiz failing to land a trick) would have ruined the entire shot. You can find a behind-the-scenes video showing how it was made here.
In 1986, Texaco’s gas stations ran a promotion where you received free Fujifilm film every time you filled up with at least 25 liters of gas. That’s neat and all, but my question is: where can you buy that awesome photo-snappin’ car?
Freelance videographer Dave Wallace made this creative stop-motion video for ClickPixx using 2335 printed photos. By patiently swapping the photos in and out of 10 picture frames arranged on a wall, Wallace managed to create a stop-motion video within a stop-motion video. You can also find a behind-the-scenes video here to see how it was made.
Film student Zach King and his sister made this creative mock commercial for the Macbook Air using a Canon 5D Mark II, some string and a lot of imagination.