Check out this blast from the past: it’s a 1986 commercial for the Minolta Maxxum 7000.
The Minolta 7000 was the first successful auto focus SLR using a motor integrated in the camera body. It was released in 1985 together with 11 lenses, 2 flashguns and a complete lineup of accessories. The 7000 featured one AF-sensor, shutter speeds of 1/2000 to 30 seconds, flashsync speed of 1/100s, exposure compensation of +-4EV in 0.5 exposure steps, center-weighted lightmetering and two frames per second film advance. [#]
The AF system was marketed as Maxxum in North America and Alpha (α) in Asia. When Sony acquired Konica Minolta in 2006, it kept the Alpha brand name for its new DSLR system, which used the old Minolta lens mount. Hence, Sony Alpha DSLRs.
Photographer Benjamin “Von Wong” has pulled of a flashy feat with fire: a multiple exposure shoot of a pyrotechnician at work — all photographed and produced in his Nikon D800. That’s right — all in-camera, no stacking in Photoshop. Read more…
For a recent advertising campaign to bring attention to its hydrogen-powered cars, Mercedes-Benz decided to make a car “invisible” by creating a novel cloaking device using LEDs and a Canon 5D Mark II. One side of the car was covered with several mats of LEDs that display what the DSLR sees on the other side.
Filmmaker Jesse Rosten created this satirical commercial for Fotoshop by Adobé with the tagline “This commercial isn’t real, neither are society’s standards of beauty.” It’s a humorous response to how the beauty industry has distorted our society’s perception of beauty through ubiquitous Photoshopping. The video may or may not be work safe, depending on where you work.
During the World Series last month, Chevrolet aired a new commercial that might have felt familiar to many of you. Featuring old photographs overlaid on their modern day locations, the concept is identical to the images found on the website Dear Photograph, which we featured back in June. Read more…
Here’s a “2 minute love story” Canon commercial that aired in Thailand. In other parts of the world, this would probably be categorized as a “thriller” rather than a “romance”. The comments for the video on YouTube are dominated with the words “creepy” and “stalker”.
Update: Looks like the video was taken down due to a copyright claim. You can watch it here.
This is more related to filmmaking than photography, but it’s so creative that I just had to share: Gatorade recently released this 5 minute commercial featuring professional skateboarder Chaz Ortiz. What’s mind-blowing is that it captures the passing of a school day in one take. Any mistakes (e.g. Ortiz failing to land a trick) would have ruined the entire shot. You can find a behind-the-scenes video showing how it was made here.
In 1986, Texaco’s gas stations ran a promotion where you received free Fujifilm film every time you filled up with at least 25 liters of gas. That’s neat and all, but my question is: where can you buy that awesome photo-snappin’ car?