Nikon has been doing a pretty good job with its “I AM NIKON” advertising campaign in Europe — so good, apparently, that one Flickr user went as far as to get the slogan tattooed on her forearm. Too bad Nikon chose to run Ashton Kutcher commercials in the US instead of these ads…
Nikon is running a new “Man of Action” commercial starring Ashton Kutcher in the US that features the same “twist” as the Olympus PEN commercial we shared in the middle of 2010. Sorry for the out-of-sync audio (let’s just pretend it’s dubbed).
This advertisement might not seem too special or difficult to do at first glance, until you find out that it was done completely in Photoshop.
Our original plan: traditional animation in flash, still art in illustrator. Boy did that change. As we went through look development, everyone was feeling the wonkier hand drawn feel. Goodbye Illustrator. As we talked through the pipeline process with our new animator buddy Ben, he suggests “just do it ALL in Photoshop”. With a flurry of keystrokes, the animation timeline was opened, and we were animating… right there… all in one program. ZOMG. [#]
Did you know that Photoshop is capable of animation? Check out the Window->Animation panel.
Here’s a neat blast from the past — a Kodak Instamatic commercial from the 1960s, when the latest technology was the ability to take four flash photographs without changing bulbs. “Four full power flashes in one tiny cube!”. The camera set was priced at $18, which is about $131 when adjusted for inflation.
Olympus has a new “Spokesman Series” of commercials that try to convey the different strengths of their compact cameras in creative ways. They remind me a tiny bit of the Old Spice Guy commercials. Read more…
This creative time-lapse video (a commercial for Volvo) shows a beautiful outdoor scene transform from one season to another through time-lapse photography. If computer trickery wasn’t involved in the creation, then this video must have required a whole lot of patience and hard work.
What do 225,000 watts of light get you when shooting with the high-speed Phantom camera? Not much. Just ask Vincent Laforet who shot this commercial using the uber-expensive camera. Even with that much light, he still needed a 2.0 aperture. That only created more problems of staying in focus while using dolly moves in slow motion. Read more…
“Freeze Tag” is an award-winning commercial by Canon in which people play the popular children’s game using Canon DSLR cameras instead of the boring act of tagging. Too bad magical cameras like these don’t actually exist in real life. If you’re interested in how this commercial was made, check out this behind-the-scenes video.