At Photokina 2012, Sigma released a beautiful video that offered an artsy behind the scenes look inside the company’s lens factory in Aizu, Japan. Since then, Sigma’s popularity has only increased, and so they’ve created a sequel to further draw you in to the wonderful world of Sigma.
Recently, Sigma has been stealing hearts left and right. By pouring copious amounts of quality, craftsmanship and value into its lenses, the company has established itself as an innovative and forward thinking camera and lens maker — something prized by the photo community in this day and age of incremental improvements.
There’s no better time, then, to take your fans behind the scenes and show them where their lenses are being created and assembled with painstaking precision. This video (and the original, which you can view here) will give you a new appreciation for the third party lens maker.
From the video’s description:
Our products are somehow imbued with the essence of our homeland, blessed as it is with clean air and water, and focused, hard-working people. To pursue optimal quality, the vast majority of Sigma’s manufacturing right down to molds and parts — is carried out under an integrated self-manufacturing production system, within the company.
We sincerely invite you to enjoy this exclusive movie embodies the craftsmanship that thrives in Aizu factory.
To see this craftsmanship for yourself, check out the video at the top; and, if you haven’t already, click here to see the original as well.
(via X3 magazine)