Rumor: Sony Set to Unveil Faster APS-C Camera Next Week


If recent rumors are to be trusted, Sony is getting ready to continue its assault on all ends of the mirrorless market with the announcement next week of a successor to the mid-line NEX-6 and NEX-7 models — among other potential announcements.

According to an encouragingly specific report in Sony Alpha Rumors, the company will announce a handful of new products late in the evening (U.S. time) February 12th.

Chief among them will be a new camera with APS-C sensor and E-mount lens setup, priced at around $1,000. The new model will succeed the NEX-6 and 7 models, besting them with faster performance (more frames per second, quicker autofocus, no viewfinder lag). Also, presumably, an Alpha-based moniker, as the NEX distinction appears to be history.

Also possible (but less confidently predicted by SAR) is a new full-frame, E-mount model and a new addition to the übercompact RX line of potent portable cameras.


It’s been a grand couple of months for Sony, with its high-end mirrorless offerings attracting widespread praise and many people taking the QX lens/camera thingie seriously. We’re excited to see what comes next.

So be sure to check back next week and we’ll let you just as soon as any rumors turn into honest to goodness announcements.

(via Sony Alpha Rumors)

Image credit: Sony Headquarters by mk7

  • Paul Fan

    Looks like Sony is getting ahead of Canon.

  • Dudikovsky

    Who isn’t?

  • Chris

    I hope it has XAVC S codec at 50+mbps for video with direct sensor readout and UHS 2 card speed support

  • The_Michael

    In May, Hasselblad is releasing a new, faster, more expensive APS-C camera.

  • genotypewriter

    If it’s a consumer model, expect it to have the latest and greatest buzzwords (e.g. “4K”) but not the supporting features (e.g. good codecs, etc.) that would actually make people benefit from such technologies.

    Welcome to the world of consumer electronics! Nothing has changed since you left it in the 80s :)

  • Moronerator

    Does not really matter what Sony comes out with to be honest – they do not have the lenses to support their bodies.. They would be better off in the long run to expand their relationship with Nikon and just put out bodies that mount Nikon lenses. Heck that might even give Nikon a chance to get their sensors for less… O.o
    The only reason for any popularity Sony has at the moment is the rational that if Sony is making Nikon sensors then you can get Nikon performance at a fraction of Nikon prices by purchasing a Sony body – unfortunately that is where any benefits end in choosing Sony.
    They will remain a niche product (ala Pentax) until they offer a robust mid-high range lineup of lenses that are comparable in performance, price, and optical diversity with Canon/Nikon.. That is not to say that they do not have a few decent lenses, but anyone knowledgeable of Sony’s product history knows that if Sony takes too long in committing to a technology they will end up dropping said technology.
    In summary; the longer it takes Sony to commit to this end of photography and roll out their lenses the sooner their interchangeable lens camera products will be moved to the building where they work on Minidiscs…