PetaPixel

Canon Introduces Three New PowerShots, Including One with a Rear-Facing Camera

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We’ve said it before, but it bears mentioning again: smartphones might be bludgeoning the compact camera market, but that doesn’t mean camera companies aren’t putting up a fight. Fuji’s new superzoom lineup is kind of a case in point, but a better example are the three new point-and-shoots just released by Canon.

The three new cameras are the SX600 HS, ELPH 340 HS and N100, and while the first two are pretty bland as these things go, the last one has a couple of interesting features. First, let’s get the 340 and 600 out of the way.

Canon SX600 HS

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The SX600 HS is a compact camera with a solid optical zoom range and social sharing features that are meant to entice you away from the smartphone in your pocket.

The camera eschews the manual modes frequently found in Canon’s SX model PowerShots in favor of a beginner-friendly automatic experience complete with the Creative Shot mode debuted in Canon’s square-shaped N camera. When in this mode, the camera takes 5 different pictures with different crop and filter combinations.

Inside, you’ll find a 16-megapixel BSI CMOS sensor, DIGIC 4+ processor, 18x 25-450mm f/3.8-6.9 lens, 3-inch 461k-dot LCD and built-in WiFi and NFC so you can transfer photos to your smartphone or tablet of choice. Also notable is the Hybrid Auto mode that records four seconds of video before each still photo.

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Canon ELPH 340 HS

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The ELPH 340 HS is basically the same camera as the SX600, only with less zoom capability and a smaller price tag.

Inside you’ll find the same 16-megapixel sensor, Digic 4+ processor, 3-inch 461k-dot LCD and built-in wireless capability. It also sports the same automatic modes to make shooting a breeze. The only real difference is that instead of 18x zoom, you’ll be peering out at the world through a 12x 25-300mm f/3.6-7.0 lens. Still, not bad zoom range for an ultra-compact shooter.

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Canon N100

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Finally, the piece de resistance… at least when it comes to the PowerShots announced today. The N100 is the followup to the strange PowerShot N camera that Canon debuted at the beginning of last year. Like its predecessor this one has social sharing built into its DNA, but there are a few new notable features.

The first thing you’ll notice is that the square form factor is gone in favor of a more typical point-and-shoot shape. Next, you’ll probably notice the rear facing camera that, as far as we know, is a first for a compact camera like this.

The idea is that while you take a photo of your friends, the rear-facing camera takes a photo of you which it then embeds into the original image. Not a new idea, but certainly the first time we’ve seen a major company take a swing at it.

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Spec-wise, the camera boasts a 12-megapixel CMOS sensor, Canon’s newest DIGIC 6 processor, a 5x 24-120mm f/1.8-5.7 optically stabilized lens, a tiltable 3-inch 922k-dot touchscreen, built-in WiFi and NFC capability.

Finally, one last notable feature is the Story Highlights mode, which can automatically create a movie up to two minutes long by combining stills and video clips from your memory card.

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You can learn more about all three cameras by heading over to Canon’s press room here. The entire trio is set to arrive between February and May of 2014, with the red, black or white SX600 HS debuting in February for $250 (pre-order here); the purple, black or silver ELPH 340 HS in March for $200 (pre-order here), and the black or white N100 in May for $350 (pre-order here).


 
  • Leonardo Abreu

    “rear-facing camera”… /facepalm

  • Jimmy Fartpants

    Why the facepalm?

    Canon knows there’s a market for it, and is filling it.

  • Maay

    The selfie camera ! There’s a market for it, someone makes it…

  • Vlad Dusil

    all selfies must die.

  • Ronald

    Canon has NO game left.

  • Wifulated42

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  • Rabi Abonour

    I’m not so sure there *is* a market for it, though. I have no problem with the idea of a rear-facing camera, but I don’t know if that is the feature that will save the P+S.

    Canon can do whatever it wants, but I think that trying to compete with smartphones in this way is probably a fool’s errand.

  • DatPrettyMF

    Its called the iPhone

  • gav

    Lame…..grasping at straws me thinks….

  • Eduardnic

    Nikon had the CoolPix 950, why they drop it ? Where are the flip phones, not everybody wants smartphones!? Sorry, but this camera (canon N100) is stupid.

  • TerdFayce

    Wow! Let’s all applaud Canon for developing a smartphone that doesn’t make calls or browse the web, people will love it! It will be about 5 minutes before someone puts a reasonable retractable zoom lens on a smart phone or a 40mpix camera that you can crop in on(oops, too late). I have no doubt these were in production long before everyone at Canon realised that compacts were dead, i suppose they had to release them any way.

  • Alan Klughammer

    I remember back when I worked in the photofinishing (film) industry we would occasionally get a roll of film taken over the shoulder of the customer. In other words, they were holding the camera backwards. Canon has addressed this issue so now that customer will at least get some images of what they were looking at…

  • Ralph

    Hahahaha, no way! So how did they respond when they got the film back? :P

  • Alan Klughammer

    The first time this happened to me, the customer insisted we had mixed up their film with someone else. I pointed out that the “other person” had gone on exactly the same European holiday and visited the exact same places at roughly the same time. Then I asked the customer to show me how she held her camera….
    It was hard to keep a straight face…

  • Eduardnic

    Yeah! If we’re still gonna die lets throw everything at them, maybe something gonna catch and we’re saved! CANON! That is not innovating!