PetaPixel

Carl Zeiss Rebranded, Now Just ‘ZEISS’

ZEISS brand 2

Famed and well-respected optical systems manufacturer Carl Zeiss is taking a step forward to create a “more consistent” image of the brand — a brand which, up until now, has been known as Carl Zeiss AG.

According to a blog post from earlier today, Carl Zeiss AG will simply go by the name ZEISS moving forward. The company is, of course, named after its optician founder.

carlzeiss1

“The goal is to create an even clearer and more consistent image of ZEISS in the perception of its customers,” says ZEISS’ communications team. “ZEISS will be used as much as possible in the future to eliminate the lack of consistency in how Carl Zeiss and ZEISS are used.”

The company’s numerous products (from camera lenses to microscopes) have often been simply referred to as ZEISS products in the past, so the move makes sense. Some time between 2011 and 2012, senior management at ZEISS reportedly set up a team to “investigate the current identity and positioning of ZEISS.” The rebranding of Carl Zeiss AG into ZEISS is the result of that investigation.

ZEISS brand 3

As one would expect, the company is planning to modify the branding on their lenses and other products to simply read ‘ZEISS.’

“ZEISS has been a global brand for a long time and we can all be proud of that,” says Martin Dominicus, who heads the marketing department at the company’s lens division. “When you go on vacation or on a business trip anywhere in the world and mention you work for ZEISS, you are greeted with a smile.”

(via ZEISS via DPReview)


 
  • Anonymouse2013

    If only they had decided to go with “Carl” instead.

  • Mike

    At least it’s not “iLens”

  • gochugogi

    I like Jena better.

  • Conner Werty

    following the leica branding lead

  • Stuart Boreham

    “When you go on vacation or on a business trip anywhere in the world and
    mention you work for ZEISS, you are greeted with a smile.” Not as big a smile as if you tell them you work for Cadburys.

  • Joel Ruiz Cantisani

    who is cadburys?

  • Joel Ruiz Cantisani

    Never mind, I just googled it. It’s a chocolate company. But honestly I’ve never heard of it before, so I’ll smile to ZEISS and have a question mark on my face to Cadburys.

  • Genkakuzai

    I think that’s a pretty good move on their end. In a year I doubt anyone will look back missing the Carl bit of the name.

  • foggyflute

    Before someone asking for it…