PSA Uses ‘Photo a Day’ Concept to Draw Attention to Domestic Violence

Photographer Noah Kalina’s Everyday project features one photo of his face every day, and has been running since January 11, 2000. Kalina uploaded time-lapse videos created using the photos in 2006 and 2012, and both videos quickly went viral online. Not only did they amass millions of views, but they sparked a new phenomenon as well, as people around the world started snapping daily photos of their own faces and uploading similar videos to the web.

The video above is one that uses the same idea popularized by Kalina, except it’s very different from the rest (warning: it’s a bit disturbing).

Uploaded by YouTube user fero061982 this past Monday, the video is titled “One photo a day in the worst year of my life.”


It starts out like all the other photo-a-day projects: we see a woman who apparently faithfully snapped one mug shot each day. As the video progresses, however, we start noticing that something is off. Bruises begin to appear and disappear from the woman’s face, with the injuries becoming progressively more serious.

At the end, we discover that the whole thing is actually a Croatian public service announcement that’s meant to draw attention to the widespread problem of domestic violence. The sign held up at the end reads: “Help me, I do not know if I can wait for tomorrow.”

No one was actually hurt in the making of the photographs and video (all the injuries you see were created with makeup), and the video is simply one that takes advantage of an online fad/meme to make a powerful point.

(via Reddit)

  • Fuzzy Bear

    Mmmmmo- mmmmmole. Nice to mole you. Moleymoleymoleymoleymoleymole!!

    Sorry, couldn’t resist ;)

  • Vlad Dusil

    Powerful message, well executed.

  • Jenine Giommi

    Amelia. if you think Russell`s st0ry is flabbergasting… on friday I bought Honda NSX since I been making $7376 this last 4 weeks and-over, 10k this past month. it’s actualy the easiest job I have ever had. I began this five months/ago and immediately began to make minimum $74 per-hr. I work through this link……….. BIT40.ℂom

  • DamianM

    Genius I say

    Using the corny self centered “a picture a day” idea to give more light to a problem we must still face today.

  • Just Kidding :)

    do you know what you tell a woman with two black eyes?

    nothing you told her twice already!,

  • Lubyanka

    Most domestic violence leaves few if any visible marks. The idea that
    domestic violence = obvious marks
    is a myth.

    If the primary intent of that video was to sell domestic violence myths as TROOTH, then they succeeded.

  • Dave

    You win the prize for missing the point. I doubt that most domestic violence victims are most worried about the marks that are left on them after being assaulted.

  • Dave

    Wow, you resurrected a joke that is probably decades old, and not that funny to begin with? Slow news day in your neck of the woods?

  • NDT001

    Very interesting comment in the youtube comment section. Someone thinking outside the square. Maybe its viral advertising for DV? Look at the eye at 1:02. Anyone who has ever had a black eye knows it swells up pretty badly.

    “uploader page has little info, this vid & page made mid Mar , 2013
    this is most likely an affects makeup portfolio vid, & not a real victim ,
    at the 1:00 mark you can see “damage” without any swelling
    ,, not a likely combination, & this may be put up to see what
    assumptions are made by us & what biases we show”

  • Vlad Dusil

    All injuries were created with makeup. The text says so. :)

  • Mansgame

    Yes, nice to mole you… MEET you! Nice to meet your mole! Don’t saymole… I said mole.”

    “Mole…… Mole…… MOLEY, MOLEY, MOLEY, MOLEY, MOLEY!!!”

    “MOLE!! BLOODY MOLE!! We’re not supposed to talk about the bloody mole, but there’s a bloody mole WINKING ME IN THE FACE!!”

    “I’m gonna cut it off, chop it up, and make some guacaMOLE!!”

    I could have said something about how powerful that was but given that it was a fake, I got distracted. Also, the music seems to be entirely overdone. Is that public domain? Even Homer Simpson used it.

  • El_Fez

    Why is a a stick of Secret deodorant like a hand?

    . . . punchline omitted for good taste purposes. . . .

  • robin booth

    Stop Domestic Violence

  • Brofessor Warren

    Women also beat on men, but some men are to manly to speak up. and plus there are no organizations setup to help men like the help women receive.

  • vice86

    those are some wacky looking scars

  • GingerNinja

    So all you got out of this message was the woman has a mole? If the woman had really been beaten and maybe some internal injuries, then would you have paid attention?

  • Stewart Clan

    what is this madness??? why is she taking this??? where are the police???