What Does Canon Have Up Its Sleeve (In Terms of Camera Gear) for 2013?


Wondering about the camera gear announcements Canon has planned for the rest of this year? Rumors floating around on the Internet could provide a glimpse into the company’s roadmap.

Craig Blair of Canon Rumors writes that 2013 may turn out to be a relatively slower year for Canon as far as launches go.

There will reportedly be 3 new DSLRs unveiled over the coming months, with two of them being entry-level cameras, and one of them being geared toward serious amateurs and semi-pros (i.e. mid-level).


The two cheaper cameras will likely be a new 70D and a new body in the Rebel lineup, announced in early 2013. The higher-end camera will likely be a new 7D Mark II (to arrive in the second half of the year).

In terms of timing, there’s a good chance we’ll see the new 70D land over the next few months. Rumored features include Wi-Fi and GPS. In a recent interview with DC Watch, Canon executive Masaya Maeda stated that the camera won’t simply be a basic spec refresh of the 60D:

[The 70D] be [a camera] that incorporates a certain number of innovative technologies. We will not be putting out a product with merely better specs, but one that has evolved into new territory.

Masaya also says the future of semi-pro DSLR is likely full-frame sensors.

As we wrote back in November 2012, Canon may release a second mirrorless camera for the EOS M line alongside the two cheaper DSLRs. The camera is said to pack a built-in viewfinder, and will hopefully feature faster autofocusing (the AF system in the EOS M is pretty horrible).


Canon Rumors also reports that there will be 4 new EF lenses launched this year, but details regarding these products have been scarce so far.

Image credits: Photo illustration created using Happy New Year by Gatanass, Rainbow Teddy plays with Canon DSLR by See-ming Lee 李思明 SML, Canon’s pride by ignat.gorazd

  • YouAreNotAnArtist

    Too bad Canon sucks

  • Dan Chippendale

    You also forgot to say “FIRST!”

  • Matthew Wagg

    Too bad, you’re narrow minded to think your opinion counts

  • independentskeptic

    Canon used to make compelling gear that appealed to hobbyists wanting great equipment at a somewhat reasonable price.

    With the prices of new Canon lenses, lack of smaller bodies and more importantly, lack of innovation, Canon is losing people like me.

  • Kieran Grasby

    Spelling correction “built-in”, not “build-in”

  • Steve Stevenson

    Sounds like someone owns a rabel.

  • Michal Rosa

    They still do.

    That’s just BS. How are they losing you – did you suddenly sell your old body because you don’t like a new one? What “lack of small bodies” – right now they have 1100D, 600D, 650D, 60D, and 7D. How many more would you like?

    Please feel free to directly compare Canon lens prices to Nikon – exactly how much more expensive are Canon lenses?

    You are entitled your own opinions but don’t confuse them with facts.

  • independentskeptic

    Why are you so defensive? Seems like you’re taking this personally which is a peculiar reaction.

    The market has moved to include smaller body cameras with smaller lenses that accomplish the same goal of ‘traditional’ DSLR’s – great pictures. Canon has not kept up with non-traditional competitors in this space, and as a result, have ceded ground to Sony, Panasonic, Olympus and Fuji.

    I was vested in the Canon ecosystem, but noted that Canon wasn’t interested in moving to smaller body/smaller lens form factors. As a result of more choices, I moved away. I sold my 30D and lensesI want Canon to succeed because more competitors is better for innovation and consumer choice.

    If the DSLR is your preference, more power to you. I’m making no judgement on anyone’s choice.

    Perhaps you should take that perspective as well instead of getting offended at someone’s opinion.

  • wickerprints

    I don’t see where ‘independentskeptic’ is stating facts as opposed to expressing an opinion. So if you’re going to use the phrase “you are entitled to your own opinions but don’t confuse them with facts,” perhaps you need to step back and consider whether any facts are being claimed to begin with.

    That said, I think Canon is showing a disappointing trend with respect to their EF lens development as of late. We have seen the production of a number of lenses to replace older designs, but are priced far above their predecessors. This is not only true of L lenses (e.g., 24-70/2.8L II), but also of non-L designs such as the 24/2.8 IS, 28/2.8 IS, and 35/2 IS. Yes, you might argue that these new designs are justifiably more expensive than their predecessors because they not only offer significantly improved image quality but image stabilization (and in some cases USM). But the point is that Canon seems to be moving toward a situation where they are unwilling to offer budget EF primes. To have to choose between slow-aperture consumer zooms or expensive IS or L lenses leaves out a critical market segment.

    Many enthusiast photographers are skilled enough to wield fast-aperture primes, but are not rich enough to afford lenses in the $600+ range. These are the shooters who are served by the old 24/2.8, 28/1.8, 28/2.8, 35/2, 50/1.8 II, 50/1.4, 85/1.8, and 100/2–each of which could be had for around $400 or less. The new lenses carry a price premium that we can hope will diminish with time, but I don’t think it can be denied that Canon is deliberately pushing its consumers into one of two lens categories: the low-end hobbyist who just wants 10x zoom, and the high-end user who will shell out $1000 on expensive glass and give Canon healthy profits.

    And that’s what I think is at issue here. Canon is not invested in the bargain enthusiast market because they aren’t willing to spend $$$$ for L glass, and they don’t have the volume of the low-end consumer market.

  • 3ric15

    November 2012*** November 2013 is still a few months away ;)

  • iowapipe

    Having recently read another article on the new 24-70 II lens, I recall it being mentioned that when the previous version of the lens was released as a new product, it was practically the same price as the current lens… that isn’t even factoring in inflation.

  • Bob Prangnell

    You mean : Shame they don’t release cheap 40mm f/2.8 primes for instance?

  • Angry Snapper

    I own a canon 1ds mk III and a 5d MKII which I use for landscape/studio photography and I have yet to see a true upgrade for the 1ds MK III. With the 1DX they released just being an upgrade to the1d mk IV for all sports photographers and photojournalists and the new 5d mkIII for wedding /event photographers/videographers. Where is the real high end high pixel studio/landscape camera to truly replace my 1DS mk III? come on canon get a grip !

  • nick


  • Guest

    i’m still hoping, that canon somehow managed to do a top secret project where they partnered with CPU manufacturers (intel, AMD, …) to get their 22nm wafer technology and now develops new 22nm ff sensors with 60+ MP and ISO 50-500k and a DR which will blow everyones mind… *dreaming*

  • Chris Kellison

    Im hoping for a rebel with wireless control via smartphone. Just bought a used t2i and couldn’t be happier, unless it had wireless control, I shoot Real Estate, my backup is a 5dmkii =P

  • abc

    there smaller and smaller bodies. We need more bodies like the 5d mkII. Not all the pros want a full body…

  • jsthejus

    canon has it´s own litho machines…. and they design and build them.
    they don´t need intel.
    it´s just about maximising the profit.
    a wafer fab costs billions.

  • Jay Mazarini

    Couldn’t say it better, Canon can’t fill my needs from a body nowadays so I’m switching from Canon to Nikon.

  • Nick

    I would like to see a range from canon to appeal to those getting into photography, but under another name. I would love some cheapo lenses to tear apart and butcher to see what interesting effects I can get with them.

  • Maria

    What, you mean you’re annoyed that they updated the cameras for other types of photography but not yours?

  • omaralaa

    cameraDe rigid