PetaPixel

Ilford Launches New Disposable Cameras Loaded With Its Black-and-White Film

The camera film industry may be struggling, but there are certain segments that are still profitable. One such niche is the one-time-use disposable film camera market, and Ilford Photo wants a piece of the pie. The company, which makes widely used films, papers, and chemicals, announced two new black & white disposable cameras today.

Both cameras feature a built-in flash and can shoot up to 27 exposures on ISO 400 Ilford film.

The XP2 variant uses B&W film that can be developed using the standard C41 chromogenic color print film developing process, which allows you to have the film developed at any local camera shop (or drug store) that can develop ordinary color film.

A (non-disposable camera) photo captured with Ilford XP2 film

If you have access to a B&W film processing lab (or develop film yourself in your bathroom), you can buy the HP5 version, which uses the standard gelatin-silver process.

There is also a special Process Paid version of the HP5 camera, which is sold with a pre-paid envelope that lets you easily send your roll to the Ilford lab located in Cheshire (where the company is based) for processing and printing.

A (non-disposable camera) photo shot using Ilford HP5 film

The price for the cameras is expect to be around £9 in the UK, which is about $14.4. The Process Paid HP5 variant will cost £15, or around $24. No word yet on if/when the cameras will be made available in the States.

Ilford is targeting the party and wedding industry with these new cameras. Steven Brierley, the company’s director of marketing, says that Ilford regularly receives requests for “retro style black and white film cameras” from “digital users who now want the look of real black and white prints from a film negative.”

The company is certainly tapping into an industry that is still quite vibrant. Even though film sales dropped to around 20 million rolls in 2011, an estimated 31 million additional rolls were sold in the form of single-use disposable cameras. In other words, about 60% of the film rolls sold last year were packaged inside cheap cameras intended to capture things like wedding receptions.


Image credits: Photo by Rocker_44, The Light by ^ Missi ^, owl eyes by brainware3000


 
  • tiredofit123

    Good for them; if the film is still selling in a disposable camera then that means it’ll be available for traditional film cameras also.

  • diarbyrag

    Long live Ilford ! Big part of my life as a photographer since my first roll of FP3 !

  • https://twitter.com/#!/thelonelylights Adam Cross

    thankfully Ilford make most of their money with their sales of photographic paper – which means plenty of money to keep producing quality film. woohoo

  • http://www.facebook.com/duke.shin1 Duke Shin

    Thank goodness for HP5… It’s completely idiot proof.

  • Rob

    Excellent!! But…when/where can we order these??

    The links take you to Amazon and they don’t list the cameras.

  • russianbox

    I see that episode of friends really halped the disposable camera market

  • Laura {www.laurababb.co.uk}

    The top picture is from the first ever wedding I photographed, captured by my assistant! Thanks for sharing.

  • http://www.facebook.com/profile.php?id=1354890076 Becca Prisaznuk

    I have literally been looking for a black and white disposable for over a year. When is this available online? Or in the states at all? I live in NY. Need this right away!! They are so right about the niche market and have the potential to see a lot of revenue.

  • Tutterz

    I’ll be buying myself a handful of these! I’m interested in what you mentioned about printing in a bathroom though, it’s been a while since I did it in college but I have 20 various film camera from the 1800’s up until modern day with a whole box of expired film I’ve been shooting on and wanting to print but on some photo paper i have… without an enlarger :/

  • rtfe

    please do the same with velvia

  • http://www.facebook.com/nathaniel.m.young Nathaniel Young

    This is the best idea. Ever.

  • http://www.facebook.com/philiphan Philip Han

    I just finished developing and printing from two rolls of HP5 on my (late) final project but got it done from shoot to matting within 12 hours and being in the lab for 7 hours !

  • http://paulbeard.org/wordpress paul beard

    I’m always puzzled by people commenting — on the Internet — that they can’t find film. I’m more concerned that they don’t seem to have access to search engines or various online retail outlets. A search on amazon for “ilford” turns up some useful results. Google’s shopping tab seems to know a lot if you ask it about black and white film.

    What they really mean is that it’s no longer in the impulse buy rack in the drugstore or grocery store. You know why? Because people stopped buying it. But that doesn’t mean film went away. Kodak, Fuji, and Ilford are still devising new products and new form factors, as with these cameras. If you liked the look or the process of film, it’s still around.

    Same with the one-hour processing service. We used to wait a week, as film was sent to some lab somewhere. We’re going back to that, unless you can do it it yourself (and if you can make a soft boiled egg, you can).

    35mm and the other small formats were for journalism and documenting your life, your family. Digital’s immediacy put an end to that. But a lot of us are still shooting medium and large format, as well as small, just with a different approach.

  • motagyw

    great… more trash.. exactly what the world needs more garbage.
    and guess who will buy it.. mostly americans.

  • Anon

    Ilford made disposable cameras for years. I never knew they had stopped making them.

  • Missi

    i just love Ilford films and paper. HP5+ is an absolute favorite mine.
    the second pic was taken in St. Bart’s in NYC last summer by M6 and zeiss biogon 28 .. f2.8. HP5+ pushed to 800 and developed in D76. thanks for sharing one of most favorite shots.