PetaPixel

The Perks of Having a Large Instagram Following

You don’t get to 200,000 followers without earning a few perks. A couple of months ago, we reported that a number of Instagram power users had been flown out to the US Open in New York as part of various companies’ marketing campaigns. Free trips and freebies like that one are becoming more and more common for Instagrammers with large followings.

In an interview with Feature Shoot published yesterday, photographer Steph Goralnick shares about the amazing perks that elite Instagram users are enjoying these days:

Another great fit are tourism boards who hire photographers to travel around a city or country and do what they would normally do while traveling (which is most certainly to post photos). The photographer gets a wonderful job being paid to shoot in a new place (which we love!) and the client benefits from viewers exploring the location tag.

[…] One I really enjoyed was this past April when the New York Rangers were in the NHL playoffs, Delta (who is a sponsor of Madison Square Garden) was looking for a unique way to engage with fans online during the game, as well as develop some kickass content for their official Instagram account.

They hired myself and five other photographers using Instagram to cover the game from our own perspective. We were treated to all-access of MSG, from the control room up near the ceiling, to the penalty box during warmups, to Delta’s swanky box suites, to choice seats right behind the goalie.

Goralnick was also recently flown to Israel for a 10-day tour of beautiful and captivating sites around the country.

If you’d like to follow along on her adventures, she can be found as @sgoralnick on Instagram. The account commands the attention of over 200,000 followers.

Instagram Photographer Steph Goralnick Gives Advice and Discusses the Perks of Popularity [Feature Shoot]


Image credits: Photograph by Steph Goralnick