poweruser

Who are the people behind Instagram's most-followed handles? Soon-to-be-shuttered iPad newspaper The Daily wants to know, and has a video series titled "#No Filter: Behind the Lens with Instagram's Biggest Stars." They're creating short profiles for each iPhoneographer to give a glimpse into their lives and their motivations.

You don't get to 200,000 followers without earning a few perks. A couple of months ago, we reported that a number of Instagram power users had been flown out to the US Open in New York as part of various companies' marketing campaigns. Free trips and freebies like that one are becoming more and more common for Instagrammers with large followings.